Ready-To-Drink (RTD) Manager - Texas

Brown‑Forman Corporation • Irving, TX

14d • Onsite

About The Position

Join Brown-Forman's Texas team as the Ready-to-Drink (RTD) Manager, where you'll drive commercial performance and growth for a dynamic portfolio that includes Jack Daniel's RTDs, el Jimador RTDs, and future innovations across one of the company's largest and most strategic markets. In this highly visible leadership role, you'll partner closely with distributors, customers, and internal stakeholders to develop and execute market strategies, deliver business results, manage investments, and ensure outstanding execution across both on- and off-premise channels. You'll also lead and develop agency partners and distributor teams, building capabilities and accountability while driving the success of Brown-Forman's growing RTD business throughout Texas.

Requirements

• 3-5 years of sales experience in the beverage alcohol (Bev Alc) or beverage industry, or 7+ years of relevant sales experience in the beverage alcohol (Bev Alc) or beverage industry.
• Strong commercial acumen with knowledge of managing state or brand P&Ls effectively.
• Demonstrated ability to establish and maintain strong relationships with distributors, accounts, and internal stakeholders.
• Proven experience in leading and developing teams, with a focus on fostering collaboration and driving results.
• A team player who prioritizes the success of the overall Brown-Forman business over individual territory or team objectives.
• Skilled in Microsoft Suite applications
• Willingness and ability to travel up to 40% of the time.
• Possession of a valid state driver’s license.
• Capability to lift up to 60 pounds as part of the role

Responsibilities

• Drive performance for RTD brands, including Jack Daniel’s RTDs, el Jimador RTDs, and future innovations within Texas.
• Collaborate with local teams to create and execute programs that ensure superior distributor execution of Ready To Drink (RTD) brand initiatives.
• Provide insights, opportunities, and mitigation plans to ensure fiscal commercial plan delivery.
• Partner with National Accounts to create and drive execution of Ready To Drink (RTD) account programs for both on- and off-premise channels.
• Work with Market Managers to establish account universes and market plans, including KPIs, distributor pricing/incentives/programming, and brand development plans.
• Partner with Finance and State leadership to allocate resources and manage budgets for Ready To Drink (RTD) brands.
• Participate in preparation for business reviews in key markets for assigned Ready To Drink (RTD) brands.
• Collaborate with Marketing to create and execute key programs and trade/consumer initiatives.
• Serve as the primary point of contact for +20 distributors, building strong relationships with distributor leadership while managing P&L and navigating a fast-paced, dynamic environment.
• Oversee a complex network of distributors across Texas to ensure seamless operations.
• Partner with distributor General Sales Manager and Managing Director to provide strategic oversight of business management and execution.
• Lead the execution of state commercial and chain plans in collaboration with distributor teams, holding them accountable for achieving targets and goals.
• Monitor and measure distributor activities to ensure alignment with Brown-Forman’s brand standards and objectives.
• Manage and reconcile distributor investments, brand spending, and activity support to ensure effective use of resources.
• Hire, train, and develop a team of agency partners to deliver the plan within the target account universe.
• Establish plans to continually train distributor/agency personnel representing RTD brands in assigned metro markets.
• Conduct market visits with clear objectives, proper recaps, and follow-ups, ensuring information is shared with key stakeholders.

Benefits

• equitable pay structures for individual and company performance
• premium employee experience
• range of premium benefits that reflect our company values and meet the needs of our diverse workforce

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed