Quantitative Research Manager, Prime Video Planning & Insights Team

AmazonCulver City, CA
$109,100 - $179,600Onsite

About The Position

We're hiring a Prime Video Quantitative Market Research Manager to bring deep expertise to a team at the center of PV's audience strategy and growth. The ideal candidate has a strong foundation in advanced statistics and quantitative methodologies and can design and execute high-impact analyses across large-scale datasets. You will work across Business, Programming, Marketing, and Product teams to translate complex business questions into rigorous research designs that deliver answers that move the business forward.

Requirements

  • 5+ years of professional non-internship marketing experience
  • Knowledge of statistics or other analytical techniques
  • Experience in survey design and datasets
  • Knowledge of quantitative approaches (e.g., t-tests, regressions, ANOVAs, etc.)
  • Experience in customer segmentation, customer behavior analysis, conjoint/trade-off modeling
  • Experience with end-to-end project management, or experience in a fast-paced, high-tech company
  • Experience in vendor management

Nice To Haves

  • Knowledge of statistical software such as R, Python
  • Experience effectively gathering information from multiple data sources
  • Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
  • Experience in the entertainment industry
  • MBA, or Master's degree in BI, finance, engineering, statistics, computer science, mathematics, finance or equivalent quantitative field

Responsibilities

  • Lead complex quantitative research initiatives, diving deep on priority areas with rigor and methodological depth, while staying curious and engaged across the full research landscape to increase the team's total research output.
  • Apply sophisticated quantitative methods including segmentation analysis, discrete choice modeling, conjoint analysis, MaxDiff & TURF, structural equation modeling, and regression analysis to solve difficult business problems.
  • Develop and refine audience segmentation frameworks that identify priority growth cohorts, understand customer motivations, and enable targeted content and marketing strategies.
  • Analyze large-scale behavioral datasets combined with survey and voice of customer data to deliver comprehensive insights.
  • Partner with technical teams to scope, pilot, and adopt AI tools and automated workflows that accelerate insights generation.
  • Work closely with Programming, Marketing, and Product teams to scope research questions, align on methodologies, and translate findings into actionable business recommendations.
  • Support with rapid-turnaround analyses and the day-to-day delivery on Ad hoc insights requests.
  • Deliver clear, compelling research narratives that connect the "what" with the "so what" and "now what" for stakeholders including senior leadership.

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • sign-on payments
  • restricted stock units (RSUs)
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