Quantitative - Mixed Method UX Researcher IV (Consumer Insights)

Linda Werner & Associates

12h•Hybrid

About The Position

We are seeking an experienced Consumer Insights Researcher to support research initiatives that inform product strategy, customer experience, and go-to-market decision making. This role is ideal for a mixed-method researcher who enjoys blending quantitative and qualitative approaches to uncover meaningful consumer insights. The successful candidate will lead end-to-end research projects, helping stakeholders better understand customer motivations, purchasing behaviors, product adoption, and overall consumer experiences. This position requires a highly organized researcher who can manage multiple concurrent projects, work cross-functionally, and deliver actionable insights in a fast-paced environment. This is a contract position supporting a high-profile consumer technology organization. Remote work may be available, with occasional field-based research activities required.

Requirements

8+ years of experience in consumer insights, market research, UX research, or related research disciplines.
Experience conducting mixed-method research with a strong quantitative foundation.
Expertise in survey design, analysis, and interpretation.
Experience planning and moderating interviews, focus groups, usability studies, and field research.
Ability to synthesize large amounts of data into meaningful insights and recommendations.
Strong written, verbal, and presentation skills.
Experience managing multiple projects simultaneously in a fast-paced environment.
Experience working with research vendors and external partners.
Proficiency with AI-powered research tools and productivity platforms.
English (Required)

Nice To Haves

Experience researching consumer electronics, hardware products, wearable technology, or consumer packaged goods.
Shopper insights, retail research, or customer journey research experience.
Familiarity with advanced quantitative methodologies such as: Conjoint Analysis, TURF Analysis, Brand Tracking Studies, Market Segmentation, Purchase Funnel Analysis
Experience supporting go-to-market, growth, or product marketing research initiatives.

Responsibilities

Design and execute qualitative and quantitative research studies, including surveys, interviews, focus groups, diary studies, field research, and product evaluations.
Select appropriate methodologies based on business objectives and research questions.
Develop research plans, screeners, discussion guides, questionnaires, and study materials.
Conduct field-based consumer research in retail and customer environments when needed.
Investigate consumer attitudes, purchase drivers, barriers to adoption, and customer behaviors.
Explore shopping journeys, retail experiences, and product usage patterns.
Identify emerging trends and opportunities that can inform product positioning and growth strategies.
Analyze qualitative and quantitative data to identify key themes, insights, and recommendations.
Translate complex findings into clear, concise, and actionable business recommendations.
Create reports and presentations tailored to stakeholder audiences.
Advise teams on next steps, strategic implications, and future research opportunities.
Partner with product, marketing, retail, design, and business stakeholders to define research objectives and priorities.
Coordinate with external research vendors and agencies to support study execution.
Manage project timelines, deliverables, and stakeholder communications.
Maintain research documentation and repositories.
Contribute to organizational learning by ensuring findings are accessible and actionable across teams.