Publicist

The EGC Group•New York, NY

7d•Hybrid

About The Position

The EGC Group is an award-winning creative and media marketing agency with a nurturing and flexible culture. We have a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic. We offer hybrid work styles and flexible PTO, as well as medical and 401K benefits. We are a member of AMIN, a network of 60 agencies in 27 countries around the world. We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as applicable), support in the creation of earned media strategies, research appropriate news verticals and reporters, write compelling narratives, and secure media coverage that support your client’s vision and mission.

Requirements

3-5 years of experience in public relations or media relations
Proven track record of securing media placements in top-tier outlets
Exceptional writing skills with expertise in crafting news-worthy pitches and press releases
Strong understanding of media landscape and what makes a story compelling
Highly organized with ability to manage multiple client accounts simultaneously
Excellent communication skills and attention to detail

Responsibilities

Craft compelling, tailored pitches that resonate with journalists and editors
Conduct daily media outreach via email and phone to secure interviews, features, and news coverage
Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets
Build and maintain comprehensive, up-to-date media lists across relevant beats and industries
Write press releases, media alerts, and other PR materials
Monitor media landscape and identify timely news hooks and opportunities
Track coverage and provide regular reporting on media placements and campaign performance
Maintain strong relationships with journalists, editors, and media contacts