Publicist

Sony Pictures Animation•Los Angeles, CA
•$75,200 - $94,000

About The Position

Sony Pictures Animation is seeking a Publicist to join its Publicity/Digital team. Reporting to the SVP of Publicity/Digital, the Publicist will help develop and execute publicity campaigns for the studio’s upcoming feature films and series. The role manages multiple campaigns and priorities from planning through execution and works with filmmakers, talent, executives, studio partners, and external agencies to tell compelling stories about the studio’s projects and the artists who create them. Sony Pictures Animation is a pre-production animation studio based in Los Angeles, California, producing feature animation and animated series with artists from around the world. The studio aims to empower filmmakers to lead the creative process and produce bold, innovative visual storytelling. The anticipated base salary is $75,200 to $94,000. The role may also qualify for incentives and/or comprehensive benefits. The actual salary offered depends on factors including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and, if applicable, position location. Sony Pictures Animation is an equal opportunity employer and provides reasonable accommodations in compliance with the Americans with Disabilities Act. Applicants are evaluated without regard to protected characteristics, and qualified applicants with arrest or conviction records will be considered in accordance with applicable law.

Requirements

  • Approximately 4 or more years of experience in entertainment publicity, communications, media relations, or a related field, or equivalent relevant experience.
  • Experience contributing to and executing publicity campaigns for film, television, or other entertainment or media projects.
  • Strong understanding of the evolving media landscape, with the ability to develop press strategies, identify story opportunities, and build productive media relationships.
  • Strong written and verbal communication skills, including experience developing pitches, press materials, briefing documents, and other communications for varied audiences.
  • Experience supporting talent, filmmakers, executives, or other creative partners in a publicity or communications environment.
  • Strong organizational and project management skills, including the ability to manage multiple projects, deadlines, and changing priorities.
  • Sound judgment and discretion when handling sensitive information and navigating high-profile or fast-moving situations.
  • Collaborative approach and ability to build effective working relationships across teams, disciplines, and organizational levels.
  • Familiarity with digital media and social platforms and an understanding of how publicity, digital PR, and social media complement one another.
  • Interest in animation, filmmaking, and creative storytelling.
  • Ability to travel and work outside standard business hours as required for publicity events, including premieres, festivals, screenings, and junkets.

Nice To Haves

  • Experience in animation, family entertainment, and/or franchise publicity is a plus, but not required.

Responsibilities

  • Develop and execute publicity campaigns for Sony Pictures Animation films and series in partnership with the Publicity/Digital PR team.
  • Manage day-to-day publicity activities across multiple projects, timelines, and priorities.
  • Develop and maintain relationships with entertainment, trade, consumer, animation, and digital media.
  • Identify compelling stories and publicity opportunities around projects, filmmakers, talent, and production artists.
  • Draft press releases, pitches, talking points, briefing documents, media alerts, and other publicity materials.
  • Coordinate and execute press interviews, junkets, screenings, premieres, festivals, conventions, awards events, and other publicity opportunities.
  • Prepare filmmakers, executives, and talent for press opportunities by developing briefing materials and coordinating interview logistics.
  • Work with filmmakers and production teams to identify behind-the-scenes stories, creative milestones, and opportunities to showcase the filmmaking process.
  • Collaborate with Digital PR and social teams to extend publicity moments and identify opportunities for original and platform-specific content.
  • Partner with Sony Pictures Entertainment teams, distribution partners, external agencies, and other stakeholders to align campaigns.
  • Track press coverage, industry conversations, and emerging media trends, and identify opportunities or issues requiring attention.
  • Manage multiple campaigns and deadlines while adapting to changing priorities.
  • Manage calendars, schedule meetings, book conference rooms, and arrange travel logistics.

Benefits

  • The role may qualify for comprehensive benefits.
  • The role may qualify for incentives.
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