Public Relations Specialist

Grant County•Renew - Moses Lake, WA

12h

About The Position

Under general supervision, the Public Relations Specialist supports Renew’s mission by developing and delivering high-quality public communication, digital content, and community-facing information. The role enhances public understanding of behavioral health services, strengthens community partnerships, and ensures consistent, accurate representation of the organization across communication channels. The Specialist manages website content, drafts public messaging, develops multimedia materials, and engages with community partners to promote transparency, trust, and a positive organizational presence. The position supports communication practices commonly associated with Public Information Officer roles, including public information ethics, crisis and risk communication, media relations, and emergency public information. It develops public information materials and communication plans, maintains Renew’s website and digital platforms, creates accessible multimedia content, represents Renew in community settings, and supports outreach, events, and campaigns. The role also maintains communication records and analytics, prepares reports, supports organizational improvement efforts, and pursues professional development. Other duties may be assigned in support of Renew’s communication goals and mission. The position requires a high school diploma or GED and the ability to produce professional written and digital content for diverse audiences. A bachelor’s degree in a related field, bilingual English-Spanish ability, and experience in public sector, behavioral health, community organizations, multimedia, crisis communication, or grant writing are preferred. A valid Washington State Driver’s License, a safe reliable vehicle with proof of insurance, and acceptable background and driving reports are required. The work is primarily office-based, with occasional work at community locations and travel within the county or region. A flexible schedule, including occasional evenings and weekends, is required.

Requirements

High school diploma or GED.
Demonstrated ability to produce professional written and digital content for diverse audiences.
Experience managing or contributing to public-facing communication channels, such as websites, social media, or newsletters.
Ability to represent the organization professionally in meetings, community settings, and collaborative partnerships.
Understanding of substance use disorder prevention and treatment or mental health promotion and suicide prevention.
Strong networking skills with community and funding organizations.
Strong written and spoken communication skills.
Basic proficiency in digital marketing and Windows Microsoft Office Suite, or personal computer operations experience.
Valid Washington State Driver’s License.
Safe, reliable vehicle and proof of automobile insurance.
Acceptable background report at hire and every three years afterward.
Acceptable driving report.
Ability to work a flexible schedule, including evenings and weekends, for program activities and events or outreach as needed.
Ability to adhere to required nondisclosure, confidentiality, and data protection agreements and training.
Ability to perform office or administrative physical activities, including walking, sitting, writing, hearing, speaking, and operating office equipment and a computer keyboard.
Vision abilities including near and far vision, peripheral vision, and depth perception.
Ability to lift, carry, or transport materials weighing up to 35 pounds for events or outreach activities.

Nice To Haves

Bachelor’s degree in public relations, Communications, Journalism, Marketing, or a closely related field.
Bilingual in English and Spanish, with the ability to speak and write in both languages.
Experience in public sector, behavioral health, or community-based organizations.
Experience in video production, digital storytelling, or multimedia content creation.
Familiarity with communication planning, brand consistency, and crisis-communication principles.
Experience with grant writing and reporting.
Relevant certifications in communications, digital strategy, or public information may be beneficial.
Continuing education to maintain proficiency in public communication standards and best practices is encouraged.

Responsibilities

Develop clear, accurate, audience-appropriate public information materials, including announcements, statements, social media content, and website updates.
Prepare drafts of external communications for managerial review and approval.
Ensure media messaging aligns with county standards, Renew’s mission, and behavioral health best practices.
Assist with communication plans, messaging frameworks, and public information strategies for routine and emergent needs.
Oversee updates and maintenance of Renew’s website and digital platforms; organize content, monitor usability, and collaborate to improve user experience.
Develop digital media, including graphics, informational videos, and educational content for public awareness efforts.
Ensure multimedia content is accessible, accurate, and consistent with county branding guidelines.
Represent Renew in community meetings, workgroups, and collaborative initiatives, sharing accurate information and maintaining positive relationships.
Explain services, programs, and community impacts to strengthen engagement, transparency, and trust.
Develop presentations and assist with outreach campaigns promoting behavioral health understanding, stigma reduction, and community well-being.
Provide communication support and content development for community events, training, and marketing campaigns.
Maintain records, track communication analytics, and prepare reports to support planning, evaluation, and continuous improvement.
Support management and department leadership with organizational improvement efforts.
Pursue professional development in communication, public relations, and digital media, and follow ethical communication practices.
Perform other duties as assigned in support of Renew’s communication goals and mission.