Public Relations Specialist

BLN24•Bethesda, MD

2d•Onsite

About The Position

BLN24 is seeking a Public Relations Specialist to lead strategic communications, media relations, audience engagement, and high-impact communications projects supporting WRNMMC, the NCR, and DHA. The position combines public affairs, writing, project management, media engagement, digital communications, and crisis-response responsibilities.

Requirements

Bachelor’s degree in Communications, Public Relations, Project Management, or a related field.
At least five years of public affairs, public relations, project management, or combined experience.
Strong written and oral communications skills.
Experience tailoring information for diverse internal and external audiences.
Ability to manage multiple concurrent projects in a high-tempo environment.
Experience with project-management and digital-communications tools.
Strong stakeholder, interview, media-relations, and consensus-building skills.

Nice To Haves

Healthcare-system or military-communications familiarity is highly desirable.
Project Management Professional certification.

Responsibilities

Develop and execute public-affairs strategies supporting WRNMMC’s mission, services, and initiatives.
Write and edit press releases, talking points, newsletters, speeches, briefings, web content, and social media products.
Respond to media inquiries, coordinate interviews, arrange media visits, and maintain media relationships.
Develop internal and external messaging for patients, staff, leaders, partners, and the public.
Monitor media coverage and assess public-affairs and campaign effectiveness.
Plan press conferences, media briefings, community events, and engagement activities.
Support crisis communications and time-sensitive issues that may receive national, congressional, or public attention.
Update internal and external websites and social media channels.
Participate in WRNMMC, NCR, MTF, and DHA communications meetings.
Develop communications plans, operations plans, community-relations plans, and measurable outreach activities.
Coordinate message dissemination with DHA, MTF, federal, military, veteran, healthcare, and community stakeholders.
Provide strategic counsel to senior leaders.
Maintain issue logs, trackers, weekly reporting, and editorial ideas.