Public Relations & Reputation Manager

USANA Health Sciences • Salt Lake City, UT

6d • Hybrid

About The Position

USANA is seeking an experienced and creative Manager of Reputation & Public Relations to oversee the company's brand reputation, monitor sentiment, and drive strategies that strengthen trust across external platforms and audiences. This role is the primary steward of USANA's public perception, responsible for protecting and enhancing brand reputation across third-party review platforms, earned media, and the broader public conversation. The position involves managing brand trust by monitoring sentiment, overseeing presence on key platforms, and translating insights into forward-thinking strategies. The ideal candidate is a proactive strategist and doer who takes initiative and offers thoughtful solutions.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field.
• 7+ years of experience in public relations, communications, brand reputation, or a closely related field, ideally with exposure to both PR and reputation management.
• Hands-on experience managing third-party review platforms (Trustpilot, Google Business, BBB, or similar) and brand monitoring tools.
• Exceptional written and verbal communication skills with a strong command of brand voice, tone, and messaging consistency.
• Ability to work effectively under pressure, meet tight deadlines, and manage multiple projects simultaneously.
• Proven ability to track and synthesize brand sentiment data into actionable recommendations.
• Experience developing or supporting executive visibility programs, including speaker placement, media pitching, or thought leadership content.
• Strong understanding of social media platforms and digital PR strategies.

Nice To Haves

• Familiarity with influencer and affiliate reputation ecosystems.
• A track record of launching or improving a brand's presence on third-party review and credibility platforms.
• Experience managing award submissions with measurable results (wins, finalist recognition, etc.).
• Comfort presenting reputation insights and strategic recommendations directly to senior leadership.

Responsibilities

• Own USANA’s strategy and day-to-day presence across third-party review and credibility platforms, including responding to reviews and maintaining a consistent brand voice.
• Monitor brand sentiment across media outlets, forums, social channels, and review platforms, delivering regular reporting with clear insights and actionable recommendations.
• Surface potential reputation risks early and recommend proactive responses before issues escalate.
• Research emerging platforms, industry trends, and competitive activity, and translate insights into strategic recommendations for leadership.
• Develop and execute initiatives that strengthen brand trust and credibility with key audiences.
• Write, edit, and distribute press releases for product launches, company milestones, executive announcements, and other newsworthy moments.
• Research, prepare, and submit industry award and recognition applications.
• Manage inbound media inquiries and build relationships with relevant journalists, publications, and outlets.
• Partner with leadership to develop clear, compelling messaging for both proactive and reactive communications.
• Identify and secure thought leadership opportunities for executives, including podcast appearances, bylined articles, and speaking engagements.
• Support crisis communications strategy and execution in collaboration with the broader team.

Benefits

• Health, Dental, Vision, Life and Disability Insurance
• On-site medical and mental health clinic for you and your dependents
• Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
• Paid parental leave for both primary and secondary caregivers
• 401k match and profit-sharing bonus
• Chiropractor visits, massages, fitness classes, and full-service gym
• Free and discounted USANA products
• Tuition reimbursement, mentorship opportunities, and learning and development licenses

What This Job Offers

• Job Type: Full-time
• Career Level: Manager