Public Relations Manager, The Americas

Jimmy Choo

1d•Onsite

About The Position

This role is responsible for maximizing brand visibility for Jimmy Choo in the Americas. The Public Relations Manager will develop and execute comprehensive strategies for new products, campaigns, and events to drive editorial coverage. This includes pitching stories to various media outlets, managing sample trafficking, and maintaining the PR budget. The position requires fostering strong relationships with editors, boutiques, and retail staff, as well as overseeing editorial clippings and social tracking. The role also involves managing press appointments, acting as a project manager for PR events, and supporting retail teams on new initiatives. Additionally, the Public Relations Manager will handle press requests for the Creative Director, identify communication opportunities, and maintain senior-level relationships with key industry contacts. Support will also be provided to Latin American partners and Licensees.

Requirements

Bachelor’s Degree
5 years of public relations and editorial experience
Established industry/editorial relationships
Experience in the retail/luxury market
Communications skills- including speaking and writing about the brand in a compelling way
Good presentation skills and confidence

Nice To Haves

Flexibility, determination, enthusiasm, and the ability to cope well under pressure
Thoroughness and problem-solving skills
Excellent time-management skills and the ability to work on more than one project at a time with strong ability to prioritize

Responsibilities

Partner with the VP, Communications to maximize brand visibility for Jimmy Choo
Develop and execute comprehensive strategies around new products, campaigns and events to drive editorial coverage
Pitch products and feature stories to new audiences across National, Regional and Digital Outlets
Oversee and manage all sample trafficking – liaise with editors, stylists and influencers regarding trafficking of samples for send outs across North and South America
Place all seasonal and special project sample orders, track and maintain PR budget
Foster open communication with editors as well as all Jimmy Choo boutiques, retail and wholesale office staff
Oversee editorial clippings and social tracking, providing weekly and monthly reports to London (or as required)
Maintain key databases for press outreach and special events, including press, VIPs, and all local markets
Schedule all press appointments for seasonal press presentations in Milan
Act as project manager on all PR events, including regional press days
Work closely with retail teams on new launches, product focuses and initiatives to support the priorities of our organization
Handle all press requests for the Creative Director, as needed
Research and identify opportunities for the brand within the communications space
Own senior level relationships with editors, stylists and influencers
Partner with Latin American partners and Licensees to provide support where needed