Public Relations Manager

vineyard vines•Stamford, CT

48d•Onsite

About The Position

The Public Relations Manager provides support to the Director of Public Relations (PR) by developing and managing key fashionable and print/online editorial relationships that support the vision and business objectives of vineyard vines.

Requirements

5+ years of PR or agency experience
Robust network of media and editorial relationships within the fashion, apparel and lifestyle industry
Ability to work on competing priorities at the same time
Able to work with different teams and personalities, and find ways to compromise and do what’s best for the business.
Excellent communication skills and innovative strategist
Proficient in Google suite (Excel, Slides, Word)
Strong attention to detail
Natural eye for fashion and style
Ability to make decisions based both on “art and science”
Comfortable with a fast-paced environment and able to be nimble

Responsibilities

Work in partnership with the Director of Public Relations to drive fashion editorial coverage in print and online
Build and foster strong relationships with the media on national and regional levels
Develop PR initiatives that increase brand exposure and product awareness
Develop and execute press strategies for seasonal feature stories, special events and company projects in addition to product focuses
Oversee all vineyard vines sample requests for National & Regional Print and Digital titles
Collaborate with agency and internal teams to plan and execute brand, editor and influencer events
Manage, develop and maximize the potential of the PR team
Partner with advertising and marketing, wholesale and retail areas to support communication alignment and ensure consistency of messages
Coordinate press + influencer events and collection previews in regard to press and influencer attendance, correspondence and invitations
Lead seasonal product walkthrough with editors, identify editorial trends and competitive market information and relate pertinent feedback to key partners
Provide support to licensee and collaboration partners for seasonal press presentations and/or product launches
Track relevant departmental budget expenses