Public Relations Manager

Holland & Knight LLPWashington, DC
Hybrid

About The Position

The Public Relations Manager serves as part of Holland & Knight's public relations team, providing support for firmwide external communications. Responsible for developing and implementing public relations strategies to raise the profile of the Firm and protect and enhance its reputation and brand. This position reports to the Director of Public Relations.

Requirements

  • At least 5 - 7 years of experience in communications, public relations or marketing roles, preferably in a professional services environment or PR agency.
  • Excellent written and verbal communications skills.
  • Strong organizational and project management skills; detail oriented.
  • Performs well under pressure in a fast-paced, deadline-driven environment.
  • Ability to work independently as well as with a team.
  • Solid experience pitching stories to the media.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Nice To Haves

  • Major in communications, journalism or public relations preferred.

Responsibilities

  • Oversees an integrated communications and public relations strategy seeking positive placements in a variety of media outlets that enhance the reputation and business development goals of the Firm and its attorneys.
  • Develops a thorough understanding of the Firm’s industry/practice areas and communications needs.
  • Develops and maintains strong relationships with the media.
  • Fields inquiries from outside media and coordinates with attorneys on responses and interviews.
  • Works closely with industry/practice marketers and industry/practice group leaders to develop and execute public relations plans that support business development goals.
  • Proactively researches, identifies, pitches and secures media opportunities for attorneys.
  • Researches and drafts attorney talking points for media interviews and assists with attorney media training when needed.
  • Researches and places attorney-authored articles in targeted journals and publications.
  • Prepares, drafts and edits certain awards submissions for the Firm, practice groups and attorneys.
  • Drafts, edits and distributes press releases for new lateral partner hires, awards, events, rankings, deals/cases and other topics as appropriate.
  • Assists with firmwide crisis communications.
  • Serves as a liaison and provides insight to the Firm’s outside public relations agency.
  • Special projects and additional duties as assigned.

Benefits

  • comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
  • life and AD&D insurance
  • short and long term disability insurance
  • tax-advantaged accounts for health care expenses, including FSAs and HSAs
  • FSAs for dependent care
  • health advocacy services
  • behavioral health and counseling resources for all family members
  • 401(k)
  • profit sharing
  • backup dependent care
  • senior care planning support
  • resources for individuals with development disabilities and their caregivers
  • paid holidays and other paid time off, including paid leave for new parents
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