Public Relations Manager, LifeLock
About The Position
Gen is seeking a Consumer Communications Lead, LifeLock, to join the Trust Services business. This role is part of Gen's global Marketing, Brand and Communications team and will primarily support LifeLock, the leading identity theft protection brand in the U.S., while also contributing to the broader portfolio including MoneyLion and Reputation Defender. The position offers an opportunity to own communications for a recognized consumer brand, driving visibility, trust, and relevance. The Consumer Communications Lead will shape how millions of people protect their identities by leading PR for LifeLock, owning the end-to-end communications strategy, managing a Rapid Response/newsjacking program across Gen's consumer brands, and supporting influencer partnership campaigns. This role involves translating data, insights, and innovation into compelling, trust-building stories for consumers and media, and driving LifeLock's presence during critical moments for brand trust and consideration. The communications team is integral to the Global Marketing Organization, enhancing awareness, credibility, and connection for Gen's consumer brands. The role requires close collaboration with comms team colleagues and cross-functional teams supporting the identity business, including Marketing, Product, Labs, and Legal.
Requirements
- Public Relations, Journalism, Marketing or a related field
- 7–10+ years of proven PR and communications expertise.
- Experience leading end-to-end PR programs from strategy through execution, measurement, and reporting.
- Strong media relations experience and a track record of securing high-quality coverage across consumer, lifestyle, tech, and personal finance media.
- Experience translating complex consumer security, identity, and financial wellness topics into clear, compelling stories for mainstream audiences.
- Experience handling issues, crisis communications, and rapid response/newsjacking opportunities.
- Confidence advising senior leaders, preparing spokespeople for media engagements, and managing agency partners in a fast-moving, high-visibility environment.
- Experience working cross-functionally across marketing, product, research, brand, social, and legal teams.
- Experience supporting influencer partnerships, including helping identify creator opportunities, align campaigns with brand priorities, and collaborating with the Influencer Center of Excellence on sourcing, approvals, and amplification strategy.
- Strategic PR planning and execution
- Strong media relations and story development capabilities
- Exceptional writing and storytelling skills, with the ability to simplify complex topics.
- Cross-functional collaboration across marketing, product, research, brand, social, and legal partners.
- Strong judgment in fast-moving or sensitive communications situations.
- Comfort using AI-powered tools to inform and optimize communications and processes.
- Strategic and hands-on, with the ability to move from planning to execution quickly.
- Comfortable operating in a highly visible individual-contributor role.
- Collaborative and influential across a broad set of stakeholders.
- Confident counselor to senior leaders and a trusted partner to agencies and cross-functional teams.
- Strong instinct for what makes a consumer story timely, relevant, and resonant.
- Motivated by shaping trust for a category-leading consumer brand at the intersection of identity, fraud, and financial wellness.
Responsibilities
- Own and execute the LifeLock PR strategy, aligned to product launches, partnerships, key seasonal moments like tax season, and broader thought-leadership opportunities.
- Drive Rapid Response opportunities across the Gen family of brands, including Norton, LifeLock, Avast, and MoneyLion.
- Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought-leadership opportunities.
- Build strong relationships with consumer, lifestyle, tech, and personal finance media and secure high-impact coverage.
- Lead proactive outreach and creative storytelling that differentiates LifeLock and strengthens brand trust, consideration, and relevance.
- Prepare and counsel spokespeople and senior leaders for media engagements, interviews, speaking opportunities, and bylined content.
- Collaborate cross-functionally on integrated campaigns across marketing, research, brand, social, and other business teams.
- Support the Influencer Center of Excellence, helping identify and manage influencer partnerships, align creator opportunities with brand priorities, and partner with relevant agency and external stakeholders where needed.
- Define success metrics, track performance, and deliver clear, insight-driven reporting across quality coverage, share of voice, sentiment, and overall campaign impact.
- Lead agency partners and serve as the central point of coordination for LifeLock PR.
Benefits
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
- Comprehensive medical, dental, and vision coverage for employees and eligible dependents.
- 401(k) retirement plan with company match
- Employee Stock Purchase Plan (ESPP)
- Unlimited paid time off (PTO)
- company holidays
- flexible work arrangements
- Annual education reimbursement
- learning opportunities to support career growth.
- Wellness Reimbursement
- commuter programs
- legal assistance plans
- family support resources
- life and disability insurance
- exclusive employee discounts
- Complimentary access to Gen Digital products and services for employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
