Public Relations Manager
Razer Inc.•Irvine, CA
•$97,783 - $162,972
About The Position
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Requirements
- 6+ years of experience in a similar role
- Excellent technical communication skills both verbal and written
- Proficient at using AI to increase productivity and manage workflows
- Highly organized individuals with an obsessive focus on project management
- Able to develop execution campaigns with clearly stated objectives and target results.
- Possess a passion for technology and gaming.
- Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
- Execute Business Unit strategies and gain internal consensus on new strategies and tactics
- Strong administrative, organization, and communication skills.
Nice To Haves
- Journalism or communications background is a plus.
Responsibilities
- Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
- Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
- Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
- Direct PR agencies and other external PR resources.
- Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
- Develop solid relationships with core tech media and influencers.
- Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
- Establish strategic media relations plans for new product launches and hero products.
- Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
- Implement the organization's public relations strategies, policies, and procedures.
- Staff events and develop winning presentations in tandem with Product Evangelists.
- Maintain a current database of media contacts and foster relationships.
- Coordinate public relations activities with promotional, events, and sales activities.
- Develop media target lists that align with stated product and corporate goals.
- Corporate PR support as needed.
- Manage the media targets and the distribution of product samples.
- Other duties as assigned.
Benefits
- Equal Opportunity Employer
- Inclusive, respectful, and fair workplace
- Reasonable accommodations for disability or religious practices
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What This Job Offers
Job Type
Full-time
Career Level
Manager
