Public Relations Manager (On-Site)

AccorHotel • Municipality of Jasper, AB

49d • CA$80,000 - CA$82,000 • Onsite

About The Position

Fairmont Jasper Park Lodge is seeking a strategic and relationship-driven Public Relations Manager to lead the execution of PR initiatives that elevate brand awareness, drive demand, and support revenue generation. This role serves as a professional and exemplary brand ambassador, bringing the property’s stories to life through impactful media, influencer, and content-driven opportunities. The ideal candidate is a compelling storyteller with deep media relationships and a passion for luxury hospitality, playing a key role in shaping the narrative of an iconic destination undergoing a multi-phase renovation.

Requirements

• 3-5 years’ public relations and communications experience in the luxury hotel sector preferred.
• Established database of Canadian, USA and international travel media & influencer contacts.
• Strong written communication skills.
• Crisis communications and online reputation management experience required.
• Experience utilizing CisionOne or other media monitoring and distribution platforms.
• Builds strong partnerships across the business in order to collaborate effectively.
• Acts as a positive ambassador for team and corporate culture, fostering collaboration, trust, and mutual respect.
• Experience with influencer analysis tools, like Klear.
• Ability to prioritize numerous projects with competing deadlines.
• Articulate, professional, and mature; a self-motivated, energetic, and collaborative team-player.
• Highly responsible, reliable, and accountable, with strong attention to detail.
• Must be legally eligible to work in Canada.

Nice To Haves

• University/College degree in a related discipline an asset.

Responsibilities

• Lead the execution of aligned PR strategies, working in partnership with the Regional Director of PR and the Director of Sales & Marketing to support brand positioning and revenue goals.
• Identify and execute strategic media, influencer, and partnership opportunities that elevate the resort’s visibility across key markets.
• Leverage existing media relationships while cultivating new contacts within Canadian, US, and international travel and lifestyle networks.
• Attend key media marketplaces and industry events as required.
• Coordinate individual and group travel media familiarization trips.
• Host key travel media and influencers on property, including evenings and weekends as required.
• Oversee influencer collaborations, including vetting, setting KPIs, and managing follow-up in alignment with resort objectives.
• Support content creator collaborations in partnership with the Marketing team to ensure cohesive storytelling.
• Develop and distribute press releases, story pitches, and media materials aligned with the resort’s repositioning strategy and evolving brand narrative.
• Provide PR amplification for on-property activations, culinary programming, and seasonal campaigns.
• Support internal communications and storytelling initiatives as required.
• Update and maintain the resort press kit, pressroom, and story starters, ensuring alignment with corporate and agency partners.
• Act as a spokesperson for the resort and as a key member of the crisis management team.
• Manage media inquiries and interview requests, including development of key messaging and spokesperson preparation.
• Monitor and support online reputation management in alignment with brand standards.
• Coordinate on-site photo and film shoots in collaboration with Marketing and external partners.
• Collaborate with the regional PR team to maintain an up-to-date centralized media database.
• Maintain and update the regional media calendar on a weekly basis.
• Prepare monthly, mid-year, and annual PR reports for the executive team and corporate office.
• Pursue key industry awards and execute nominations aligned with brand strategy.
• Support additional initiatives as required in coordination with the Director of Sales & Marketing.
• Embrace the Fairmont brand promise and luxury in your role and in all your interactions.
• Foster an inclusive environment where every individual feels valued and respected.
• Other duties as assigned.

Benefits

• Salary starting from $80,000–$82,000 gross annually, based on previous experience and education
• Subsidized staff accommodation assistance provided
• One complimentary meal per shift in our staff cafeteria
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Banff, Lake Louise & Whistler (subject to availability)
• Comprehensive wellness platform for employee mental health and wellbeing support
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, and Fairmont Jasper Park Lodge Golf Course
• Automatically added to our resort’s Colleague Lifestyle Program which includes access to staff activities and events
• Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree