Public Relations Manager (6279)

THE SALVATION ARMY A GEORGIA CORP•Orlando, FL

3d•$52,645 - $59,238•Onsite

About The Position

Plans, directs, monitors and evaluates all public relations functions for an Area Command to ensure that The Salvation Army maintains a favorable and positive image in the communities; serves as liaison to all media ensuring the desired message is communicated; takes photographs and writes articles covering Salvation Army events; participates in coordinating and promoting special events. Serves as contact to all donors in regards to mail appeals and/or questions regarding fund raising projects. Serves as liaison to the Advisory Board and Women’s Auxiliary and provides administrative support for meetings.

Requirements

Bachelor's degree from an accredited college or university in Public Relations, Communications, or a related field
Three years progressively responsible experience coordinating fund-raising activities
Valid State Drivers' License
Ability to meet attendance requirements.
Ability to read, write, and communicate the English language.
Ability to speak before large groups in person, by radio and television.
Ability to travel to various locations in order to participate in public meetings, conferences, etc.
Ability to present a positive and professional image of The Salvation Army
Ability to prepare effective printed materials for educational and promotional purposes.

Nice To Haves

Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

Responsibilities

Attends Salvation Army events and special meetings in order to take photographs and writes articles for publication in The Salvation Army periodicals and newsletters.
Writes various articles and press releases in order to communicate and promote the service and progress of The Salvation Army in the community.
Designs, develops, and prepares a quarterly newsletter designed to keep donors, media, and those requesting information of The Salvation Army up-to-date on the activities of The Salvation Army in the local area.
Contacts the media to create awareness of special interest or events of The Salvation Army; serves as a Salvation Army representative or spokesperson as directed; represents The Salvation Army in a professional and positive manner.
Oversees social media and website strategies and implementation. Responsible for content marketing for web, email, publicity, video, and social media including publishing stories on meaningful outcomes through these marketing channels. Develop and implements social media strategy through research, benchmarking, and audience identification; Create, maintain and grow new and existing social networks; measures the success of social media campaign; collaborate with other departments to ensure programs, events, and services are successfully communicated to donors and community.