Public Relations Manager
About The Position
The Public Relations Manager will report to the PR Director and will develop and maintain relationships with media, work on VIP dressing and compile reports outlining the departments activity. This role involves supporting daily communication with editors, stylists, producers, and freelance writers, maintaining media lists, coordinating sample requests, tracking editorial placements, and assisting in writing press releases and other media materials. The manager will also compile press coverage reports and support the PR Director in executing the overall PR strategy, including promoting new collections, product launches, and identifying coverage opportunities. A significant part of the role involves Celebrity & Influencer Relations, including outreach for celebrity and VIP loans and gifting, managing sample trafficking, maintaining databases, tracking red-carpet opportunities, and assisting with influencer seeding programs. Administrative support includes managing calendars, processing invoices, tracking budgets, preparing presentations, and assisting with agency communications. The role also involves planning and executing PR elements for brand events, distributing assets, managing an action calendar for important dates, and compiling press clippings.
Requirements
- 3-5 years of experience in PR must be in the fashion industry, either agency or in house
- Degree in Journalism, Public Relations, Communications, Liberal Arts or equivalent industry experience
- Proficiency in Microsoft Office, and fashion PR platforms such as Launch metrics, Lefty, or Muck Rack
- Strong written and verbal communication skills
- Excellent analytical, problem-solving skills
- Ability to prioritize and multi-task to succeed in a fast-growing, team-oriented environment.
- A self-starter with superb organization and planning skills
- A strategic thinker with a result-focused approach
- Strong interest in media and current trends
- Excellent social perceptiveness and interpersonal skills
Responsibilities
- Support daily communication with editors, stylists, producers, and freelance writers.
- Maintain and update comprehensive media lists across fashion, lifestyle, business, beauty, and entertainment.
- Coordinate sample requests, editorial pulls, and returns through the PR showroom.
- Track and monitor editorial placements across print, digital, television, podcasts, and newsletters.
- Assist in writing press releases, media alerts, market pitches, and briefing documents.
- Compile weekly, monthly, and seasonal press coverage reports.
- Support the PR Director to execute ALICE+OLIVIA’s US and Global PR strategy including promoting new season collections, product launches, researching market trends and identifying coverage opportunities and pitching stories to press.
- Outreach daily to stylists for celebrity and VIP loans and gifting.
- Coordinate celebrity and VIP product requests.
- Manage sample trafficking for celebrity fittings, appearances, and events.
- Maintain celebrity and stylist databases.
- Track upcoming red-carpet opportunities, press appearances, and promotional tours.
- Assist with gifting initiatives and influencer seeding programs.
- Manage calendars and scheduling for the PR team.
- Process invoices and track sample and gifting budgets.
- Prepare presentations and recaps for internal meetings.
- Assist with agency communications and reporting.
- Assisting in planning and executing PR elements that touch brand events.
- Distribute all look books and assets per season.
- In charge of putting all important dates and events on time and action calendar.
- In charge of putting together press clippings and support PR Director with reporting.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
