Public Relations Manager

ROBINSON HELICOPTER CO INCTorrance, CA
$110,000 - $125,000Onsite

About The Position

Robinson Helicopter Company is hiring a Public Relations Manager to develop and execute communications strategies that support corporate priorities, product launches, major trade shows, and business growth. Reporting to the Vice President of Marketing and Communications, this role shapes Robinson's corporate narrative, builds relationships with national and industry media, and translates technical achievements into clear stories for external audiences. The position has no direct reports but leads public relations initiatives across departments and external partners.

Requirements

  • Bachelor's degree in public relations, communications, marketing, or a related field.
  • At least seven years of experience in corporate communications, public relations, or marketing.
  • Demonstrated success developing communications strategy and managing public relations programs from planning and budgeting through execution and reporting.
  • Strong media relations experience, including journalist outreach, proactive pitching, interview coordination, and rapid response to media inquiries.
  • Exceptional writing and editing skills, including experience producing press releases, pitch letters, executive scripts, and feature articles in AP Style.
  • Ability to manage multiple projects and strict deadlines while coordinating effectively across departments and external partners.
  • Ability to work on-site in Torrance five days per week and travel occasionally to represent the company at community and industry events.

Nice To Haves

  • Experience in aerospace, defense, heavy manufacturing, business-to-business communications, or a public relations agency environment.
  • Experience communicating within a regulated industry and translating technical specifications or operational achievements for general audiences.
  • Experience working directly with a chief executive officer or other senior executives in a public relations capacity.
  • A record of connecting communications programs to measurable corporate and brand growth objectives.

Responsibilities

  • Develop and execute an annual public relations roadmap aligned with corporate milestones, product cycles, trade shows, product launches, and other key initiatives.
  • Set clear objectives, tactics, budgets, timelines, and measurable outcomes for each public relations program.
  • Develop corporate and brand narratives that position Robinson as a mission-focused leader in civil and commercial aviation.
  • Build and maintain relationships with aviation, manufacturing, business, and national broadcast journalists; secure coverage through proactive pitching and timely responses to media inquiries.
  • Position company executives as industry resources through interviews, speaking engagements, contributed articles, and other thought-leadership opportunities.
  • Write and edit press releases, media pitches, bylined articles, advertorials, newsletters, executive scripts, and other corporate communications in AP Style.
  • Identify newsworthy developments across Robinson's operations and global network and turn technical information into accurate, accessible stories.
  • Serve as the primary communications contact during high-pressure or crisis situations and coordinate clear, timely messaging for internal and external stakeholders.
  • Coordinate with teams across the company to maintain consistent messaging across campaigns, platforms, and stakeholder communications.
  • Track engagement, share of voice, sentiment, lead generation, and other relevant measures; report results to leadership and use post-project reviews to improve future programs.

Benefits

  • medical plan options, including company-paid employee-only coverage under certain plans
  • dental and vision coverage
  • company-paid basic life and accidental death insurance
  • optional supplemental life, accident, disability, hospitalization, cancer, and pet insurance
  • a 401(k) retirement plan with company matching contributions
  • accrued personal paid time and company-paid holidays
  • tuition reimbursement for approved educational programs
  • direct deposit
  • employee discount programs
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