Public Relations Coordinator

Northeast Georgia Health System•Gainesville, GA

17h•Onsite

About The Position

Responsible for creative planning, coordination and implementation of all aspects of promotional plans to assist System services with promotional needs. Responsibilities also include the coordination of hospital publications, development of special purpose collateral pieces, coordination of special events and health education programs, assistance with media relations and other duties as assigned. Requires excellent writing and proofreading skills, creative concepting, art direction and event planning skills. Responsible for effectively maintaining the organization's brand.

Requirements

Bachelor's Degree in communication related field
Proficient in Microsoft Office Suite
Proficient in web content management
Excellent writing and proofreading skills
Creative concepting skills
Art direction skills
Event planning skills
Ability to effectively manage multiple projects and requests simultaneously within assigned deadlines.
Ability to take initiative, work independently, multi-task and prioritize with little or no supervision.
Ability to handle confidential information with discretion and have a strong work ethic.
Strong writing skills across all media (print, web, presentations, etc.), as well as expert proofreading skills.
Knowledge of online advertising and promotion (social media, online advertising, search engine optimization).
Strong interpersonal and teamwork skills.
Good media relations skills, including crisis management and knowledge of AP Style guidelines.
Must provide strong attention to detail and follow-through.
Demonstrates knowledge of design principles and creative concepts to coordinate with graphic designers to ensure effective design of brochures, ads, publications, signs, etc.

Nice To Haves

Experience with Quark
Experience with Adobe Photoshop
Experience with Adobe Illustrator

Responsibilities

Coordinate production of advertising and support materials such as print ads, direct mails and brochures.
Update service line web content as needed.
Act as art director for photo shoots, working with professional photographers as needed to enhance appeal of promotional materials.
Prepare copy for hospital publications and other communication materials in accordance with assigned deadlines.
Act as editor for assigned hospital publications, such as Friday Flier.
Coordinate media relations including releasing patient information in accordance with hospital policy, writing and distributing press releases and coordinating requests for media interviews.
Schedule speakers for public presentations and coordinate special events such as community education programs.
Establish positive working relationships with service managers by establishing and meeting deadlines, scheduling, attending or leading necessary meetings.
Handle promotion requests from service managers as well as PR specialists within the department to contribute to service line marketing plans.
Keep PR Director, Manager and appropriate PR specialists abreast of specific issues which may require intervention by Director or other management.
Coordinate online advertising and promotion through social media, online advertising and search engine optimization.