Public Relations & Content Marketing Specialist - (REMOTE)

eXp World Holdings, Inc.

3h•Remote

About The Position

This role is responsible for developing and executing public relations and content strategies with a focus on the Canadian market. It involves researching and writing content for the Zoocasa Market Insights blog, working with media partners to grow brand presence online across Canada and the United States, and mentoring junior team members. The position is ideal for individuals interested in experimentation, real estate, and producing compelling online experiences.

Requirements

Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field.
3-5 years of experience in content marketing, media/public relations, and/or journalism.
Strong familiarity with the Canadian media landscape, including key national, regional, and trade publications.
Proven experience pitching stories to Canadian media outlets.
Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.).
Hands-on knowledge of design tools such as Figma and Canva.
Exceptional written communication skills, with the ability to tell a clear, compelling story using concise, impactful language.
Self-editing and submitting only your best work.
Proactive and enjoys being busy.
Willingness to learn and grow beyond primary functions to develop new skills.
Resourceful and excels at learning and performing research independently.

Responsibilities

Developing and executing public relations and content strategies with a focus on the Canadian market.
Researching and writing content for the Zoocasa Market Insights blog.
Working with media partners to grow brand presence online across Canada and the United States.
Crafting a range of content including data-driven blog articles, website copy, pitches, and newsletter copy.
Collecting, analyzing, and verifying Canadian and U.S. real estate market data.
Assisting junior team members in defining and executing the methodology of data-driven articles.
Providing editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring content reflects Zoocasa’s brand voice.
Researching industry trends to assist in the development of comprehensive PR and content strategies.
Developing and maintaining strong relationships with media outlets and journalists across Canada and the U.S.
Compiling media lists and assisting with editorial planning.
Writing and distributing pitches.
Responding to media inquiries.
Translating complex, data-driven content into clear media briefs and preparing spokespeople for media opportunities.
Tracking and analyzing metrics related to PR and content to measure campaign effectiveness and make data-driven recommendations.
Leveraging AI and infographics to provide compelling imagery and data.
Keeping up with news and industry trends and adapting content and PR strategies based on market changes.