Public Relations & Community Relations Manager

Varsity Brands•Farmers Branch, TX

1d•Hybrid

About The Position

The Public Relations (PR) & Community Relations Manager develops and executes external communications programs that increase visibility, protect reputation, and deepen trust with priority audiences. The role blends media relations with community programs, events, partnerships, and reputation management so that the company’s public voice and stakeholder relationships reinforce each other. This PR & Community Relations Manager serves as the primary execution lead for earned media, community engagement, stakeholder outreach, and reputation-building initiatives, translating enterprise communications strategy into meaningful programs and measurable outcomes.

Requirements

Bachelor’s degree required
5 – 8 years of experience in public relations, external communications, community relations, public affairs, or integrated communications roles
Strong media-relations experience
Experience writing press materials and executive content
Demonstrated success managing multiple stakeholders, projects, and competing priorities simultaneously
AP-style fluency and copyediting strength
Demonstrated success developing media relationships and executing earned-media campaigns
Experience supporting executive communications, thought leadership, events, and stakeholder engagement programs
Experience measuring communications outcomes and using data to inform recommendations and future planning

Nice To Haves

Demonstrates strong media relations and pitching capabilities, proactively identifying opportunities to secure earned media coverage that supports business and reputation objectives
Develops compelling narratives and storytelling strategies that translate complex topics into clear, engaging, and audience-focused communications
Applies sound reputation management principles, exercising good judgment when addressing sensitive issues, stakeholder concerns, or emerging risks
Leverages social listening and monitoring tools to identify trends, stakeholder sentiment, misinformation, and opportunities for engagement
Builds productive relationships and trust with media, community partners, customers, and internal stakeholders through professionalism, responsiveness, and credibility
Demonstrates diplomacy and stakeholder management skills when navigating competing interests, sensitive conversations, and public-facing situations
Supports executives and subject matter experts with preparation for media interviews, public appearances, speaking engagements, and stakeholder meetings
Plans and coordinates events with strong project management discipline, ensuring flawless execution and positive stakeholder experiences
Effectively assesses, prioritizes, and responds to emerging issues, escalating concerns appropriately and recommending practical solutions
Designs and implements community engagement programs that strengthen relationships, reinforce organizational values, and support business objectives
Uses data, metrics, and analytics to evaluate communications effectiveness, identify insights, and recommend continuous improvements
Produces concise, accurate, and compelling written communications tailored to diverse audiences and communication channels
Demonstrates initiative and accountability, consistently delivering high-quality work with minimal supervision and strong attention to detail
Thrives in fast-paced environments, effectively managing multiple priorities, changing deadlines, and evolving business needs
Translates complex information into clear, compelling messages tailored to a variety of stakeholders and audiences
Maintains composure and sound judgment when responding to sensitive issues, reputational challenges, and high-visibility situations
Approaches challenges with curiosity, resourcefulness, adaptability, and a solutions-oriented mindset
Collaborates effectively across functions while balancing competing priorities and stakeholder expectations
Represents the organization with professionalism, diplomacy, and credibility in all public-facing interactions

Responsibilities

Develop and execute earned-media and community-relations strategies aligned to business and reputation goals
Execute media outreach campaigns and communications initiatives developed in partnership with the Sr. Director, Strategic Communications – Public Relations
Manage day-to-day relationships with journalists, local media contacts, influencers, community partners, and stakeholder groups to support earned-media and community engagement objectives
Draft and edit press releases, statements, talking points, briefs, bylines, op-eds, social copy, and event materials
Create and manage integrated content calendars that align media outreach, community engagement, social media, events, and stakeholder communications with business priorities.
Develop and publish content across owned external channels, ensuring messaging consistency, audience relevance, and alignment with reputation and communications objectives.
Develop and manage a community relations story-mining process to identify, capture, and amplify grassroots activities, local partnerships, volunteer efforts, and community impact stories across the organization for use in earned media, social media, stakeholder communications, and reputation-building initiatives.
Drive execution of assigned communications campaigns from concept through delivery, managing timelines, content creation, approvals, distribution, and performance measurement.
Prepare executives and subject-matter experts for interviews, public appearances, community events, and stakeholder meetings
Monitor traditional, digital, and social channels for sentiment, risk, misinformation, and emerging issues
Identify and escalate emerging reputation risks, stakeholder concerns, and media opportunities to communications leadership
Support, develop and help execute community and philanthropy programs
Manage day-to-day relationships with nonprofit partners, community organizations, educational institutions, and other external stakeholders
Coordinate speaking opportunities, press briefings, media lists, and event logistics in partnership with marketing and business teams
Build response protocols for sensitive or negative public situations and partner with leadership on reputation management
Measure the impact of media, events, community participation, and advocacy outcomes
Maintain message consistency across press, social, events, and stakeholder touchpoints
Manage corporate social media platforms and monitoring
Coordinate with larger communications teams to ensure this external role connects to employee communications touch points such as intranet articles, townhalls and other individual and leader touch points
Support executive thought leadership initiatives through research, content development, event coordination, and media preparation
Maintain community partnership calendars, sponsorship activities, and stakeholder engagement plans
Prepare recurring reports and insights on media performance, community engagement outcomes, stakeholder sentiment, and reputation trends