Public Relations Assistant - Entry Level

The GEM Inc. • Alexandria, VA

3d • $36,000 - $58,000

About The Position

We are seeking a motivated Public Relations Assistant to join our expanding team. Our company collaborates with organizations across various industries to enhance their brand awareness, public image, and media presence through strategic communication campaigns and community engagement. In this entry-level role, you will gain valuable hands-on experience by supporting media outreach, content creation, event communications, and client campaigns, working closely with experienced PR and marketing professionals. This is an ideal opportunity for individuals aiming to build a career in public relations, corporate communications, media relations, marketing, or brand management.

Requirements

• Excellent written, verbal, and interpersonal communication skills.
• Strong editing and proofreading abilities with exceptional attention to detail.
• Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong research, analytical, and problem-solving skills.
• Proficiency with Microsoft Office and familiarity with social media platforms.
• Creative mindset with a passion for storytelling and brand communications.
• Positive attitude, eagerness to learn, and ability to collaborate effectively within a team.

Nice To Haves

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred.
• Internship or previous experience in public relations, communications, marketing, journalism, or customer-facing roles is a plus but not required.

Responsibilities

• Support the planning and execution of public relations campaigns, media outreach initiatives, and brand communication strategies.
• Research industry trends, target audiences, competitors, and media opportunities to support client campaigns.
• Draft and edit press releases, media pitches, newsletters, blog content, and other communications materials.
• Monitor media coverage, track campaign performance, and prepare media reports for internal teams and clients.
• Build and maintain relationships with journalists, media contacts, influencers, and community partners.
• Coordinate media lists, press materials, interviews, and event communications.
• Assist with social media content creation, scheduling, and community engagement to strengthen brand visibility.
• Provide administrative support, including scheduling meetings, organizing campaign materials, and maintaining project timelines.
• Collaborate with marketing, event, and communications teams to develop creative ideas that increase audience engagement.
• Help ensure all communications align with client branding and messaging guidelines.

Benefits

• Comprehensive training and mentorship from experienced public relations professionals.
• Hands-on experience with media relations, communications strategy, and brand campaigns.
• Clear career advancement opportunities based on performance and professional development.
• Collaborative, creative, and supportive team environment.
• Competitive salary with opportunities for performance-based growth.
• Ongoing professional development, networking opportunities, and leadership training.
• Opportunity to work on impactful campaigns that strengthen brands and support community engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level