Public Relations and Marketing Specialist

WSNA • Tukwila, WA

4d • $98,000 - $151,100 • Hybrid

About The Position

The Washington State Nurses Association (WSNA) is seeking a skilled communicator to amplify nurses’ collective voice in the workplace and the public arena. This role involves transforming complex issues in nursing, labor, and health care policy into clear, compelling messages to mobilize members, inform the public, and support WSNA’s organizing, bargaining, and advocacy efforts. Working closely with the Director of Marketing and Communications, the specialist will plan, produce, and edit content across various channels, including email, web, social media, newsletters, print, and promotional materials, to advance WSNA’s mission and strategic priorities.

Requirements

• Bachelor’s degree (or equivalent experience) in communications, PR, marketing, journalism, or related field.
• 2–4 years’ experience in communications, public relations, marketing, journalism, or nonprofit/union/association work.
• Familiarity with nursing, labor relations, health care policy, advocacy, or professional association work.
• Strong writing, editing, and proofreading skills across digital and print channels.
• Background in membership, event, program, campaign, or public affairs communications, including audience-specific messaging and conversion-focused content.
• Experience drafting media-facing materials (press releases, advisories, pitches, statements, speeches, talking points) and supporting media relations.
• Experience translating communication strategy into campaign plans, content packages, production schedules, and cross-channel messaging with clear, accurate, audience-appropriate content.
• Ability to advise internal stakeholders on message clarity, audience fit, reputational considerations, and communication approach, including high-visibility and labor-related communications.
• Demonstrated experience writing and editing for multiple channels (email, web, social media, newsletters, print, promotional).
• Proven ability to manage multiple assignments, deadlines, and review processes with strong attention to detail.
• Familiarity with AP style.
• Ability to tailor messages for different audiences, channels, and communication goals.
• Sound judgment and professionalism when handling sensitive, high-visibility, or labor-related communications.
• Strong organizational skills with the ability to manage deadlines and maintain accuracy in a fast-paced environment.
• Collaborative approach to working with subject-matter experts and cross-functional teams.
• Working knowledge of email marketing, website content, social media, and basic communications metrics.
• Commitment to member trust, equity, accessibility, and WSNA’s mission.
• Valid Washington driver’s license and access to an insured, operational motor vehicle required.

Responsibilities

• Writing and editing member communications, newsletters, web and social content, and campaign materials.
• Developing marketing communications that support membership recruitment, engagement, and retention.
• Promoting union and association events, trainings, conferences, and labor actions.
• Drafting press releases, statements, advisories, and talking points, and supporting media outreach.
• Monitoring news and social media and helping craft timely organizational responses on issues affecting nurses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level