Public Information Officer

State of Utah Office of the Governor • Salt Lake City, UT

23h • $30 - $45 • Hybrid

About The Position

The Utah Department of Cultural and Community Engagement (CCE) is looking for a skilled and motivated communications professional to join our marketing and communications team as the Public Information Officer. This is a full-time position for a mid-level to experienced communications professional. Salary will be commensurate with experience.

Requirements

• Has experience related to media relations, social media and coordinating multimedia assets.
• Has experience working in a team environment.
• Is detail oriented and a self-starter.
• Works collaboratively and productively over telework.
• Interacts with people in a manner which shows sensitivity, tact, respect and professionalism.
• Uses word processing (Google platforms), presentations, layout/design, video editing and web-publishing software applications.
• Understands principles, theories and practices of marketing and communications as a management function and profession.

Nice To Haves

• Understands the agency and its organizational program(s).

Responsibilities

• Serve as the central point of contact for CCE public information.
• Manage messaging development, editing, refinement and approval to build name recognition and brand identity for the department while highlighting many programs and services.
• Integrate strategic communications best practices in CCE’s multimedia storytelling, including tracking analytics or other performance measures to evaluate effectiveness.
• Act as the central content manager for CCE’s routine storytelling channels including blog posts, social media and newsletters.
• Edit and write material for accuracy, audience, voice and format based on a planned editorial calendar.
• Design and implement social media strategies to engage with defined audiences and demographic groups.
• Manage news media relations, including vetting incoming requests, advising proactive pitching, coordinating reactive responses, contributing to media events and refining messaging.
• Act as a media liaison and spokesperson who also prepares subject matter experts for media interviews.
• Define public information measures of success, document key metrics and evaluate effectiveness on a regular basis.
• Execute strategic marketing plans for specific outreach events, assets or collateral that facilitate community engagement with CCE’s programs and services.
• Work with graphic artists, web designers, photographers and videographers to gather and communicate information in a visual way.
• Review outgoing materials for quality and conformance with agency brand identity.

Benefits

• Job Stability: Enjoy the security and reliability of employment within a well-established organization.
• Career Growth: Develop valuable skills and gain opportunities for leadership within a large organization.
• Meaningful Work: Contribute to an important service that benefits the community and supports organizational goals.
• Supportive Work Environment: Be part of a team that values cooperation, strong work ethics, and mutual support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed