Public Information Coordinator

North Shore Health•Grand Marais, MN

About The Position

North Shore Health is accepting applications for a Full or Part-Time Public Information Coordinator (PIC). The PIC is responsible for developing and coordinating North Shore Health’s (NSH’s) internal and external communication, public information, and community engagement activities. This position leads efforts related to media relations, messaging, social media, website and digital content, publications, advertising, brand and visual identity, community outreach, and communication planning. The PIC also supports employee communications and works with departments and leaders to promote NSH’s programs, services, accomplishments, and initiatives. The PIC serves as the primary contact for media inquiries, develops key messages and communication materials, prepares organizational spokespersons, and may serve as a spokesperson when requested. The position also provides communication counsel to leadership on sensitive, emerging, and significant organizational issues and helps anticipate and coordinate communication needs related to matters of community interest or concern. The successful candidate will be a strong writer and communicator who is creative, organized, collaborative, and comfortable working across a variety of communication platforms and with diverse internal and external audiences.

Requirements

Three (3) years of experience in public relations or communications.
Experience designing and managing social media sites.
Experience creating concise and visually engaging communications collateral.
Experience in communication planning.
Experience communicating with the press and other media.
Bachelor’s degree in marketing, communications, journalism or closely related field.

Nice To Haves

Strong writer and communicator.
Creative, organized, and collaborative.
Comfortable working across a variety of communication platforms.
Comfortable working with diverse internal and external audiences.

Responsibilities

Developing and coordinating internal and external communication, public information, and community engagement activities.
Leading efforts related to media relations, messaging, social media, website and digital content, publications, advertising, brand and visual identity, community outreach, and communication planning.
Supporting employee communications and working with departments and leaders to promote NSH’s programs, services, accomplishments, and initiatives.
Serving as the primary contact for media inquiries.
Developing key messages and communication materials.
Preparing organizational spokespersons and potentially serving as a spokesperson.
Providing communication counsel to leadership on sensitive, emerging, and significant organizational issues.
Anticipating and coordinating communication needs related to matters of community interest or concern.