Public Affairs Sales Director

DSPolitical•Washington, DC

4d•Hybrid

About The Position

Optimal is hiring a Public Affairs Sales Director to further solidify Optimal as the leader in targeted advertising for Democratic and progressive digital campaigns by growing our presence in the market. Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences. Optimal is an equal-opportunity employer. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status and all backgrounds. Optimal job offers are contingent on the results of a background check. Who Are We? Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media to marketing and communications, to audience data and analytics, we deliver for our clients. Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our team with the personal and professional development they need to achieve real career advancement. We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Requirements

Bachelor's degree from an accredited university.

Nice To Haves

Extensive experience in building a network of consultants and contacts in the Public Affairs, Democratic and progressive, digital, and/or political market.
Managing multiple projects on tight deadlines.
Strong track record of creating and managing sales plans.
Creative mind, goal-oriented mindset with demonstrated results.
Ability to thrive in an environment where structure and flexibility combine to meet clients’ needs.
Proficiency with project management tools, such as Asana.

Responsibilities

Supports the Vice President of Business Development and the Business Development team.
Drives revenue through developing new public affairs relationships while also maintaining and expanding our existing client relationships.
Solicits and responds to RFPs, develops strategic media budgets and plans, and develops and executes outreach and visibility strategies.
Works in conjunction with Business Development to help reach sales quotas within the Public Affairs vertical.
Drives revenue through maintaining and expanding existing client relationships and forming new ones.
Writes RFPs, budgets, and media plans.
Understands job duties and largely works independently but asks for assistance as needed.
Proactively leads the sales process, following up on leads, sourcing RFPs, writing proposals, networking and sourcing new business, and pitching to current and potential clients.
Works with Senior Leadership to set sales goals, and takes accountability for achieving them.
Partners with clients to provide exceptional customer service and creatively solve problems.
Manages outreach to new clients through cold calls and emails.
Successfully performs online demos and in-person pitches to achieve new sales.
Develops and executes client-focused strategic media plans and associated budgets.
Manages and maintains pre-existing relationships with a network of progressives, media consultants and public affairs firms.
Performs other duties as assigned.

Benefits

Base salary that commensurates with experience with an opportunity for limitless earning potential via commissions.
Open leave (paid time off)
Paid leave for new parents
Medical, Dental, and Vision with Nationwide Coverage
Flex Spending Plan
Employee Assistance Program
401K with company matching
Student Loan Repayment Program
Professional development opportunities
Rewards and recognition programs
Mobile phone & home internet reimbursement