Property Lead, Playfly Max (Louisiana State University)
About The Position
Playfly Sports is looking for a lead for our Playfly Max team in Baton Rouge, LA. The Director will be responsible for generating NIL revenues on behalf of Louisiana State University to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the staff and Louisiana State University Athletics, Louisiana State University partners, collectives, and the Louisiana State University Sports Properties staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support Louisiana State University NIL and incremental revenues for the athletic department.
Requirements
- Bachelor’s degree required
- 5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills
- Proven ability in managing, meeting & exceeding budget & revenue goals
- Familiarity with KORE or similar CRM system
- Strong experience and understanding of integrated and “conceptual” sales
- Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
- Ability to develop and manage individual project P&L’s to a desired positive net outcome
- Outstanding verbal, written and interpersonal communication skills
- Demonstrated professional sales presentation skills
- Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with Louisiana State University Athletics, collectives, school foundations and others
Responsibilities
- Partner with athletic department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at Louisiana State University.
- Manage profit and loss & budget reports to maintain and exceed EBITDA budget
- Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.
- Identify potential sponsors networking with university stakeholders & business partners and researching local, regional & national companies
- Work with Louisiana State University Sports Properties leadership and LSU Athletics and collective executives to create sales inventory, revenue projections and overall revenue strategy for Louisiana State University project assets
- Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
- Create sales proposals and draft/negotiate contracts with NIL sponsors
- Develop key marketing objectives with clients thorough needs assessment and a collaborative sales process
- Entertain and cultivate sponsors in non-game related settings
- Prepare end-of-year recaps for partners
- Represent Playfly Max, Louisiana State University, and Playfly Sports Properties in a professional manner
- Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
- Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
- Other job-related duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
