Promotions Program Manager, Small Business

Truist Bank•Charlotte, NC

About The Position

Manage a specific program or set of programs within the promotions capability portfolio responsible for driving acquisition, activation, engagement and brand awareness through the successful end to end execution of promotional offers. Lead and/or coordinate work-streams across line of business marketing, marketing centers of excellence, product, channel management, risk and other areas to improve operational capabilities and efficiencies within the program. Set the program direction and communicates individual and team priorities. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. 1. Manage a significant portion of the overall promotions capabilities portfolio (type of capability or specific set of promotions across a significant line of business) and ensure that promotions and programs are resourced appropriately for flawless execution. Ensure team and individual deliverables are focused on and prioritized to achieve operational and financial goals of the program or line of business. 2. Advise operations and servicing leaders within the department on new and emerging needs for process design and development to ensure new promotions and capabilities are launched with minimal risk and focused on optimal client and teammate experience. 3. Assist Group Senior Manager in partnering with key functional management within marketing and across lines of business, channels, IT and other areas to develop and implementation fulfillment initiatives and expand types of offers available to our lines of business. 4. Make recommendations on development priorities for the overall Promotions roadmap and to augment promotions capabilities. May manage third party dependencies. 5. Lead conversations with marketing analytics and channel managers to complete opportunity sizing, establish KPI tracking and reporting as well as to provide insights and analysis on campaign performance to drive future strategies and tactics. Report monthly to internal clients, the head of Marketing Operations, and where required, the Marketing Leadership team. 6. Minimize risk in promotion design by understanding regulations related to promotional offers and proactively fostering collaboration with Legal, Compliance, and Tax (as applicable) to guide and implement risk improvements in promotion process, platforms, and design. 7. Safeguard and improve departmental processes to further scale performance in promotions design, set up, and fulfilment. 8. Through thought leadership, be an influencer in marketing discussions with external partners and as an authoritative communicator with senior executives. 9. Contribute new and trending ideas to offer development and promotional capabilities by staying abreast of promotional offers/best practices within and outside the financial services industry.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Nice To Haves

MBA degree
Seven years of Loyalty Program or Incentive Based Promotion experience
Experience in directly managing others
General Understanding of Agile Practices

Responsibilities

Manage a significant portion of the overall promotions capabilities portfolio (type of capability or specific set of promotions across a significant line of business) and ensure that promotions and programs are resourced appropriately for flawless execution. Ensure team and individual deliverables are focused on and prioritized to achieve operational and financial goals of the program or line of business.
Advise operations and servicing leaders within the department on new and emerging needs for process design and development to ensure new promotions and capabilities are launched with minimal risk and focused on optimal client and teammate experience.
Assist Group Senior Manager in partnering with key functional management within marketing and across lines of business, channels, IT and other areas to develop and implementation fulfillment initiatives and expand types of offers available to our lines of business.
Make recommendations on development priorities for the overall Promotions roadmap and to augment promotions capabilities. May manage third party dependencies.
Lead conversations with marketing analytics and channel managers to complete opportunity sizing, establish KPI tracking and reporting as well as to provide insights and analysis on campaign performance to drive future strategies and tactics. Report monthly to internal clients, the head of Marketing Operations, and where required, the Marketing Leadership team.
Minimize risk in promotion design by understanding regulations related to promotional offers and proactively fostering collaboration with Legal, Compliance, and Tax (as applicable) to guide and implement risk improvements in promotion process, platforms, and design.
Safeguard and improve departmental processes to further scale performance in promotions design, set up, and fulfilment.
Through thought leadership, be an influencer in marketing discussions with external partners and as an authoritative communicator with senior executives.
Contribute new and trending ideas to offer development and promotional capabilities by staying abreast of promotional offers/best practices within and outside the financial services industry.

Benefits

Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

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