Summer 2026 - Promotions Internship - Dollywood Theme Park - Seasonal

All Career • Pigeon Forge, TN

1d • Onsite

About The Position

At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Promotions Intern who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together while caring deeply about our brand. We want to work alongside someone who acts as an extension of our mission, values, and culture. The ideal Promotions Intern will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. This position is responsible for working with the Marketing Team in the day-to-day operations of all aspects of the park’s promotional programs and activities. Under the direction of the supervising staff member to whom the intern directly reports, the intern will be immersed in the marketing of a world class vacation destination with exposure to all marketing, regardless of specialization. The intern also will assist in promotional event planning, preparation and execution, and promotional contesting execution, as requested/ required. In turn, the intern will satisfactorily complete individual program requirements to satisfy college/ university credit and/or course study requirements. Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Requirements

• Must be a minimum of 18 years of age
• Must be enrolled in an accredited college degree program in a related field. (Communications, Marketing, Public Relations, Digital Media, Social Media or related field emphasis)
• Working knowledge of Microsoft Office 365
• Ability to safely operate company vehicles according to company policy.
• Must have valid driver’s license, proof of auto liability insurance and acceptable motor vehicle driving record
• Offers of employment are contingent upon satisfactory completion of background screening which includes criminal history and motor vehicle record check
• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must have professional appearance with good personal hygiene
• Must be productive in a fast-paced environment
• Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must be able to communicate effectively with Guests and Hosts using approved communication methods
• Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
• Able to comprehend instructions and retain information
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests
• Able to be flexible to handle frequent changes in priorities

Nice To Haves

• Display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Responsibilities

• Explore The Dollywood Company’s history and culture to better contribute to the key messaging for assigned projects
• Represent the Dollywood Company brands through interaction with visiting media as assigned
• Communicate accurate, compelling and timely information regarding The Dollywood Company that is consistent with public relations and marketing messages
• Understand the phone and computer systems used daily
• Participate in events from concept to execution as assigned
• Fulfill promotional giveaway requests by ensuring partners receive correct prizing in a timely manner
• Assist the Marketing team with various on-park signage and promotional collateral creation and execution
• Conduct research and exploration of Season Pass program enhancement ideas

What This Job Offers

• Career Level: Intern
• Education Level: Associate degree