Promotion, Communications and Events Advisor

iA Financial Group • Montreal, QC

5d • Hybrid

About The Position

Build the future with us Are you driven by marketing, communications and the creation of engaging experiences, and would you like to contribute to the purpose of an organization that aims to ensure its clients feel confident and secure about their financial future? As a Promotion, Communications and Events Advisor, you will play a key role in developing and executing marketing strategies, drafting go‑to‑market plans, and planning initiatives that support the achievement of iA’s business objectives. This role offers an excellent opportunity to showcase your expertise, fully leverage your potential, and grow within a caring and trustworthy organization where people and their development are at the heart of our priorities, in an environment that fosters collaboration and innovation.

Requirements

• Demonstrates the ability to manage multiple projects simultaneously in a dynamic environment
• Shows excellent organizational skills, rigor and respect for deadlines
• Has strong analytical skills, curiosity and a continuous improvement mindset
• Has 10+ years of experience in marketing, communications or a similar role
• Holds a bachelor’s degree in communications, business administration or a related field
• Is proficient with marketing tools (e.g., HubSpot, Power BI) and has a strong interest in artificial intelligence
• Has a solid understanding of marketing practices and markets
• Advanced level of proficiency in English, as the incumbent will be required, on a daily basis, to hold conversations with unilingual English‑speaking partners and colleagues, as well as to read, understand and draft business documents (e.g., deliverables, presentations, written communications). These interactions will notably involve subsidiaries located in the United States and Canada, as part of projects, workshops and the department’s day‑to‑day activities.

Responsibilities

• Develop and execute multi‑channel promotion and communication plans
• Produce and coordinate advertising campaigns and promotional content
• Manage mass email campaigns and ensure timelines are respected
• Design and produce marketing tools (digital and print)
• Integrate content into platforms and follow up on production
• Analyze campaign performance, recommend optimizations, and support data‑driven decision‑making
• Contribute to the evolution of practices, including automation, personalization and the use of artificial intelligence
• Plan, write and distribute communications tailored to various audiences
• Develop content such as emails, articles and presentations
• Define key messages and coordinate their implementation
• Ensure consistency, quality and uniformity of communications
• Optimize communication tools, distribution lists and editorial calendars
• Participate in change management initiatives related to products, tools and processes
• Monitor and analyze the performance of communications
• Plan and coordinate marketing and sales events
• Contribute to the advisor experience and loyalty initiatives
• Ensure event logistics, coordination and follow‑up
• Update content and documentation related to events

Benefits

• A collaborative work environment focused on learning and professional development
• A healthy, inclusive and stimulating workplace
• A flexible, hybrid work model
• Competitive benefits and a people‑centered, caring organizational culture

What This Job Offers

• Job Type: Full-time
• Career Level: Senior