Project Technical Sales Specialist Lead

George E. Booth Co.•Indianapolis, IN

2d•Hybrid

About The Position

George E. Booth Co. is a family-owned and operated industrial automation sales company providing best-in-class products, technical expertise, and customer support across the Midwest. The Project Technical Sales Specialist Lead is responsible for leading a team of technical sales specialists while actively contributing to complex project sales. This role combines leadership, technical expertise, and commercial strategy to drive high-quality solution development, strengthen bid competitiveness, and ensure alignment between customer needs and organizational capabilities.

Requirements

High school diploma or GED, with five to seven years of related experience or training, or an equivalent combination of education and experience.
Experience in inside sales or account management with a proven ability to manage relationships with clients and internal teams.
Strong leadership skills with the ability to motivate, mentor, and coach a sales team.
Must have a valid driver’s license and be legally authorized to work in the United States.

Nice To Haves

Bachelor’s degree in a related field, or seven to nine years of relevant work experience.
Knowledge of instrumentation products such as valves, filters, and gauges.
Familiarity with Salesforce and P21 systems.

Responsibilities

Mentor and support sales team members to foster an environment of learning and growth.
Monitor and delegate workload to ensure efficient task distribution and customer responsiveness.
Manage the team’s shared email account to coordinate communications, workload, and inquiries.
Communicate actively with the Program Manager and team members to ensure deadlines are met and best practices are followed.
Provide administrative support for product and outside sales territories.
Collaborate with sales representatives to evaluate performance, identify improvement opportunities, and provide direct feedback.
Support the team by entering orders into the ERP system and Salesforce as needed.
Make day-to-day decisions related to pricing and customer care within established guidelines.
Coordinate with internal and external stakeholders to fully develop accounts within designated territories; occasional on-site customer interaction is required.
Assist customers in selecting products based on project needs through applications and quote proposals.
Maintain a comprehensive understanding of technical products, including concepts of pressure, flow, temperature, and resistance.
Partner with the service team to troubleshoot and resolve technical issues for customers.
Perform other duties as assigned.