Project Manager, Events & Shows

Yerba Madre•Los Angeles, CA

1d•$74,000 - $89,000

About The Position

We're looking for a Project Manager, Events & Shows to lead the planning, logistics, and execution of Yerba Madre’s most visible brand moments — from national trade shows to large-scale sponsored events and festivals. This role is responsible for managing every detail of the event lifecycle, from setup to takedown, ensuring our presence is impactful, on-brand, and commercially effective. Acting as a project manager, cultural steward, and operator, the Project Manager, Events & Shows. ensures flawless execution while maximizing consumer engagement and ROI. You will report to the National Events & Sampling Manager. How you’ll help: Event Strategy & Planning Fully project-manage trade shows and large sponsored events from concept through completion Partner with leadership to align event goals with broader commercial and consumer engagement strategy Develop event timelines, run-of-show documents, and contingency plans Build and manage event budgets, ensuring cost efficiency and strategic resource allocation Logistics & Operations Own all logistics related to sponsored events, including contracts, vendor coordination, permits, shipping, and site setup Oversee staffing plans including sampling agencies and internal stakeholders Manage on-site execution — setup, activation flow, compliance, and takedown Ensure brand standards are met across uniforms, signage, displays, and consumer touchpoints Troubleshoot real-time issues to guarantee seamless event delivery Team Leadership & Communication Train and brief event staff to ensure consistent brand voice and consumer experience Act as primary liaison with internal teams (Sales, Marketing, Field Activation, Key Accounts) and external partners Manage internal communication before, during, and after events Lead post-event debriefs to capture learnings and recommend improvements Measurement & ROI Track KPIs such as consumer reach, sampling volumes, SMS leads, retail impact, and ROI Partner with the Sr. Activation Performance Manager to fold event performance into national scorecards Provide insights and recommendations to improve future event strategy and execution What you’ll provide: 5+ years of experience in event management, brand activation, or experiential marketing. Proven success managing trade shows, festivals, or large-scale consumer activations. Strong background in logistics, vendor management, and staffing. Excellent organizational and project management skills; detail-oriented with ability to juggle multiple events. Strong communication skills — comfortable leading cross-functional teams and external partners. Willingness to travel frequently and work non-traditional hours as needed during events. Alignment with Yerba Madre’s brand ethos and passion for building consumer experiences. How you’ll be successful in this role: Operational excellence — able to translate vision into on-the-ground execution Leadership — motivates and equips teams to deliver best-in-class experiences Problem-solving — resourceful under pressure and able to adapt quickly Consumer-first mindset — ensures activations deliver both brand love and commercial value Brand ambassador — embodies Yerba Madre culture and mission at every event TRAVEL & PHYSICAL REQUIREMENTS: Ability to travel frequently (30–50% of time) to trade shows, festivals, and sponsored events across North America. Availability to work non-traditional hours, including evenings, weekends, and extended days during event periods. Must be able to lift, carry, and move event materials (up to 50 lbs) including tents, signage, cases of product, and event equipment. Comfortable working long hours on feet in outdoor environments, sometimes in varying weather conditions. Ability to drive and maintain a valid driver’s license; experience with event vehicles, box trucks, or trailers is a plus. Flexibility to adapt to real-time challenges and physically demanding setups and takedowns.

Requirements

5+ years of experience in event management, brand activation, or experiential marketing.
Proven success managing trade shows, festivals, or large-scale consumer activations.
Strong background in logistics, vendor management, and staffing.
Excellent organizational and project management skills; detail-oriented with ability to juggle multiple events.
Strong communication skills — comfortable leading cross-functional teams and external partners.
Willingness to travel frequently and work non-traditional hours as needed during events.
Alignment with Yerba Madre’s brand ethos and passion for building consumer experiences.

Nice To Haves

Ability to drive and maintain a valid driver’s license; experience with event vehicles, box trucks, or trailers is a plus.

Responsibilities

Fully project-manage trade shows and large sponsored events from concept through completion
Partner with leadership to align event goals with broader commercial and consumer engagement strategy
Develop event timelines, run-of-show documents, and contingency plans
Build and manage event budgets, ensuring cost efficiency and strategic resource allocation
Own all logistics related to sponsored events, including contracts, vendor coordination, permits, shipping, and site setup
Oversee staffing plans including sampling agencies and internal stakeholders
Manage on-site execution — setup, activation flow, compliance, and takedown
Ensure brand standards are met across uniforms, signage, displays, and consumer touchpoints
Troubleshoot real-time issues to guarantee seamless event delivery
Train and brief event staff to ensure consistent brand voice and consumer experience
Act as primary liaison with internal teams (Sales, Marketing, Field Activation, Key Accounts) and external partners
Manage internal communication before, during, and after events
Lead post-event debriefs to capture learnings and recommend improvements
Track KPIs such as consumer reach, sampling volumes, SMS leads, retail impact, and ROI
Partner with the Sr. Activation Performance Manager to fold event performance into national scorecards
Provide insights and recommendations to improve future event strategy and execution