Director, Trade Shows + Events

Waystar • Lehi, UT

4d

About The Position

ABOUT THIS POSITION The Director of Trade Shows + Events will be responsible for the strategic planning and execution of all trade shows, user groups, and external events. The ideal candidate will have a track record of delivering impactful, high-ROI events. They must be an excellent communicator who is able to aggregate information from multiple stakeholders to create a shared marketing vision in support of organizational goals. The right candidate is a self-starter with the ability to toggle between leading the strategy and leading cross-functional teams to bring the strategy to life. The person leading this team should be a team player, with the ability to independently lead projects.

Requirements

• Bachelor’s degree in Marketing, Business, Event Management, or related field (Master’s degree preferred).
• 7+ years of experience in event planning and management, with at least 3-5 years in a leadership or managerial role.
• Proven experience organizing large-scale trade shows, conferences, or corporate events.
• Ability to travel frequently, including potential overnight stays for on-site event management.
• Demonstrated ability to manage multiple events simultaneously while maintaining high attention to detail.
• Strong project management and organizational skills.
• Excellent leadership, team-building, and mentoring abilities.
• Exceptional communication and negotiation skills.
• Proficiency in event management software (e.g., iCapture, Calendly, ExhibitForce) and MS Office Suite.
• Budgeting and financial management expertise.
• Creative and strategic thinker with an eye for innovative event concepts.
• Strong problem-solving skills and the ability to work under pressure.
• Results-driven, with a focus on achieving measurable outcomes.
• Adaptable and able to thrive in a fast-paced, changing environment.
• Collaborative mindset with the ability to work cross-functionally and influence key stakeholders.

Nice To Haves

• High-level of enthusiasm and organizational skills
• Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude
• Highly accountable; taking full ownership of event strategies and execution
• Excellent oral and written communication skills with great attention to detail

Responsibilities

• Develop and implement a comprehensive events strategy that aligns with the company's marketing objectives and business goals.
• Identify key industry events, trade shows, and conferences that provide brand visibility, revenue growth, and networking opportunities.
• Propel results with creative strategies.
• Get the most out of events by creating memorable experiences, integrated with campaigns and other cross-functional initiatives to maximize results.
• Ideate impactful experiences, with our brand in mind.
• Ensure that all events reflect the company’s brand values and messaging.
• Oversee the design and branding of event booths, displays, promotional materials, and online presence.
• Oversee the full lifecycle of event management, from initial concept to logistics and execution to post-event analysis.
• Leverage historical data to plan high-impact strategies.
• Lead and mentor an event coordinator and external vendors to ensure the successful execution of events.
• Foster a collaborative and results-driven environment.
• Build and maintain relationships with event vendors, venues, and contractors.
• Negotiate contracts, ensure cost-effective solutions, and manage vendor performance to meet event objectives.
• Create and manage event budgets, ensuring events are executed within financial constraints while maximizing ROI.
• Track and report on event expenses, ensuring transparency and financial accountability.
• Work closely with Sales, Marketing, and Channel to develop event messaging, marketing collateral, and promotional strategies.
• Ensure alignment of event goals with overall business objectives.
• Collaborate with Sales and Marketing teams to develop strategies to drive booth attendance, on-site demos, and post-event follow-up.
• Establish metrics for event success and provide detailed reports on ROI, including audience engagement, leads generated, and brand exposure.
• Conduct post-event debriefs and evaluations to assess successes and areas for improvement.
• Provide recommendations for future events and report on key performance metrics to senior leadership.

Benefits

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees