Programming Strategist Planner (National Geographic NYC)
About The Position
The National Geographic Programming Strategy team is responsible for the planning and scheduling of National Geographic content across various platforms, including linear, nonlinear, DTC, and YouTube. This team manages hundreds of hours of premiere and library content annually, developing release strategies to maximize audience reach across all platforms. They act as curators, platform strategists, and slate planners for National Geographic content within The Walt Disney Company. The Programming Strategist will support the daily YouTube operations for National Geographic's portfolio (NG Brand, NG Animals, NG en Español, NG Kids). This role involves translating platform strategy into organized content plans and calendars, collaborating cross-functionally to optimize content for performance, search, and discovery, and utilizing YouTube analytics, scheduling tools, and workflow systems like Airtable to drive growth and execution.
Requirements
- 3+ years in Programming Strategy/Scheduling
- Experience managing a major legacy brand's YouTube channel (certification a plus)
- Experience working across a multi-platform brand ecosystem (YouTube alongside streaming, social, print, or linear TV) and maintaining consistent strategy across them
- Expert in digital content optimization, YouTube Studio/Analytics, and file specifications
- Ability to translate complex trends into actionable content strategies
- Skilled at collaborating with creative teams
- Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style, and messaging consistency across content
- Highly organized, meticulous attention to detail
- Proficient in Airtable, MS Office, Teams, and Google Workspace
- Self-starter capable of prioritizing workflows in a fast-paced environment
- Excellent written and verbal communication
- Strong interest in online trends and National Geographic’s programming
- Fast learner with the ability to master new systems independently
- Proficient in both Mac and PC environments
- Candidates must reside within a reasonable distance of the 7 Hudson Square office in NYC
- Bachelor’s degree in media-related field or equivalent work experience
Nice To Haves
- YouTube channel certification
Responsibilities
- Act as a central hub for asset deployment, managing the end-to-end flow of content across all four YouTube channels to ensure strategic alignment.
- Supply Operations with all information required for metadata flow required for upload: titles, descriptions, metadata, tags, chapters, thumbnails, and end screens.
- Partner closely with internal stakeholders to align content release schedules with broader company initiatives, serving as the point of contact for compiling all Social, Title Marketing, and Synergy content going to YouTube from our channels, including shortform, vertical shorts, and trailers.
- Monitor channel and content performance in partnership with Programming and Research teams through internal analytics and the YouTube Studio Dashboard.
- Oversee channel homepages, playlists, and SEO metadata to ensure a cohesive and high-performing visual identity.
- Daily maintenance and operations of YouTube channels, including updating links and inputting related meta-tags into the database.
- Execute content plans in a variety of functions to support the Networks and larger Programming Strategy team.
Benefits
- Full range of medical, financial, and/or other benefits
- Bonus and/or long-term incentive units may be provided
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
