Programmatic Yield Analyst

Warner Bros. Discovery • New York, NY

5d

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. THE ROLE Reporting to the Senior Manager of Digital Programmatic Yield, the Programmatic Yield Analyst will play a pivotal role in contributing to WBD’s overall programmatic revenue growth, leveraging pricing and inventory to influence business strategies to maximize opportunities. The ideal candidate will be a dynamic self-starter with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues, and has a passion for working in a fast-paced and rewarding environment. In this cross functional role, the Programmatic Yield Analyst will work closely with Ad Sales, Inventory/Planning, Ad Technology/Operations and other external vendors to ensure targets are being met and risks are known at the time of impact. He/she will have a background in the digital Video landscape, familiarity with programmatic marketplaces and auction dynamics, and knowledge of streaming technologies and TV-like ecosystems.

Requirements

• 2-3 years experience in digital advertising; background in Ad Operations/Yield Management with video platform experience preferred
• Experience working with SSPs/DSPs and programmatic marketplace
• Experience with video ad serving platforms, Freewheel preferred
• Strong background with Microsoft Office, particularly Excel

Responsibilities

• Oversee day-to-day fulfillment of WBD’s assets, with key focus on inventory utilization, yield management, and revenue pacing
• Distribute data and insights via regular and ad-hoc reporting to executive leadership with clear written explanations of performance metrics and other key operational drivers for the business
• Responsible for reporting and tracking of revenue across programmatic deals and channels
• Work closely with broader inventory and yield team to maximize inventory and revenue opportunities across WBD’s digital portfolio
• Assist in the monthly Programmatic revenue close process
• Build strategic relationships with key decision makers at agency trading desks, DSP's, exchanges, etc.
• Liaise with multiple business areas (Ad Tech, Ad Operations, Finance, Ad Sales, Partnerships, Accounting) to define best practices, priorities and needs to optimize programmatic channels—present actionable recommendations and strategic proposals for full transparency
• Keep up to date on industry trends and make tactical recommendations to maintain our company's reputation as a thought leader

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time and vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed