Yield Manager
About The Position
Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com. As a Yield Manager, you will be at the forefront of our client-facing advertising operations, responsible for the strategic execution and performance of programmatic campaigns. This role combines deep analytical expertise with proactive client engagement. You will work directly with clients to discuss campaign performance, provide insights, and ensure optimal delivery, acting as a trusted partner and an extension of their team. Your primary goal is to maximize campaign success, client satisfaction, and revenue growth through strategic optimization and expert consultation.
Requirements
- Proven experience in a client-facing role within the digital advertising industry (e.g., account management, client services, or trading).
- Hands-on experience with programmatic advertising platforms (DSPs, SSPs, Ad Exchanges).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
- Excellent communication and presentation skills, with the ability to explain complex concepts to clients in a clear and concise manner.
- Demonstrated ability to manage and prioritize multiple campaigns and client relationships simultaneously.
- A solution-oriented mindset with a track record of successfully managing and growing client accounts.
Nice To Haves
- Experience working in a yield management or trading capacity.
- Familiarity with various ad verification and measurement partners.
- Experience mentoring or training junior team members.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
Responsibilities
- Serve as the primary point of contact for clients regarding campaign performance, delivery, and optimization strategies.
- Lead client communications, including regular calls and meetings, to discuss performance metrics, share actionable insights, and align on campaign goals.
- Combine data analysis and client feedback to execute, manage, and optimize programmatic advertising campaigns to meet and exceed client objectives.
- Systematically identify and capitalize on opportunities to generate incremental revenue growth, increase margin, and improve campaign performance.
- Develop and communicate actionable insights and recommendations to clients and internal teams (Sales, Client Services) to drive campaign success.
- Monitor campaign delivery and performance on a frequent basis, providing regular reports and proactive updates to clients.
- Work closely with the Data Science team to gather trends and campaign-specific insights to enhance performance and inform optimization strategies.
- Contribute to the development and refinement of best practices for campaign management, performance optimization, and client reporting within the Self Service Plus team.
- Proactively troubleshoot delivery and performance issues, providing clear solutions and strategic guidance to both clients and internal stakeholders.
Benefits
- Inclusive health, dental, and vision plans built to support diverse lifestyles
- Enhanced support for reproductive health, family planning, and new parents
- Employer contribution to HSA
- Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
- Generous and inclusive paid parental leave
- Mental health support and Employee Assistance Program (EAP)
- Free access to the Calm App
- Monthly Wellness reimbursement
- Special discounts through LifeMart and Plum Benefits
- Flexible Time Off (FTO) policy and company breaks
- 11 observed Federal holidays
- Summer Fridays between Memorial Day and Labor Day
- Employee Resource Groups that foster connection and community
- DEI programming and initiatives
- Company-sponsored events to bring employees together
- Offices across the U.S., including Manhattan, Philadelphia, and San Jose
- 401(k) participation with discretionary employer match
- Life, Short-term, and Long-term Disability coverage
- Cell phone and WiFi stipend
- Pre-tax commuter benefits
- Access to certified financial coaches and planning tools
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
