Programmatic Success Manager

KSHB / KMCI / The EW Scripps Company•New York, NY

1d•Hybrid

About The Position

Scripps is seeking a strategic Programmatic Success Manager to manage end-to-end programmatic advertising across our digital and connected-TV inventory. This role offers the opportunity to optimize complex campaigns, deliver data-driven insights, and serve as a subject matter expert while contributing to the overall success of our programmatic revenue.

Requirements

Bachelor's degree in a related discipline or equivalent years of experience preferred
Generally, 5+ years of experience in related field preferred

Nice To Haves

Comprehensive knowledge of SSPs, ad servers, DMPs, and DSPs, with hands-on experience managing complex programmatic campaigns (CTV/OTT experience strongly preferred)
Proficiency in Excel and strong familiarity with SQL and data visualization tools (e.g., Looker, Tableau)
Strong analytical skills with the ability to troubleshoot complex problems and perform advanced data analysis
Excellent communication and presentation skills, with an ability to translate complex data into clear, actionable insights for various audiences
Proven ability to work with minimal supervision and exercise independent judgment to determine the best approach for achieving desired outcomes
Strong project management skills with the ability to oversee assignments from planning to completion
Detail-oriented with a proven ability to manage multiple priorities in a deadline-driven environment

Responsibilities

Manage and execute the planning, trafficking, and monitoring of programmatic campaigns across all digital platforms, ensuring KPIs are met
Independently perform campaign optimizations to maximize yield and advertiser outcomes, troubleshooting and resolving complex delivery issues
Oversee the completion of projects and assignments, such as implementing new PMP strategies, testing new partners, and developing improved reporting workflows
Identify key barriers in campaign performance or operational efficiency and implement effective solutions
Develop and maintain sophisticated campaign and inventory performance reports; translate complex data into actionable insights and recommendations for sales and ad ops teams
Serve as a key point of contact for cross-functional teams, providing guidance on programmatic capabilities, inventory, and campaign strategy
Validate the quality and integrity of campaigns, ensuring compliance with brand safety, viewability, and privacy standards (GDPR/CCPA)
Provide input and recommendations for new tools or partners to enhance monetization, based on deep knowledge of ad tech trends
May act as a resource or mentor for junior team members, reviewing progress and accuracy of their work
Participate in client-facing communications to discuss campaign performance and programmatic strategies

Benefits

A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Disability accident insurance
Hospital indemnity
Critical illness
Life insurance
AD&D
ID protection
Pet discount program
Employee assistance program