Senior Programmatic Specialist

Coegi • Minneapolis, MN

2d • Hybrid

About The Position

The Programmatic Specialist is a hands-on trader and the day-to-day owner of campaign execution across Coegi's programmatic book of business. You will build, traffic, QA, and optimize campaigns across display, video, CTV, audio, and emerging channels - primarily in The Trade Desk - while working closely with strategy, client engagement, and measurement teams to keep performance on track. This is the craft role at the heart of our operations: the work you do every day is the difference between a campaign that delivers and one that doesn't.

Requirements

• 2–4 years of hands-on programmatic trading experience at an agency, brand, DSP, or trading desk.
• Strong working expertise in The Trade Desk - building, optimizing, and reporting independently - with exposure to at least one additional DSP.
• Generalist channel experience across display, video, CTV, audio, and native; comfort working across multiple verticals.
• Solid measurement fluency: pixels, conversion APIs, UTMs, viewability, and the limits of each - you know what the numbers can and can't tell you.
• Comfort with PMPs, deal IDs, and the basics of the supply ecosystem (ads.txt/sellers.json, SPO, MFA, brand safety).
• Strong organizational instincts - you can run multiple campaigns and clients in parallel without dropping a QA step.
• Clear, low-drama communicator who can explain what's happening in a campaign to a strategist, a client, or a teammate without jargon as a crutch.
• Bias toward ownership and curiosity - you treat your book of business like it's yours, not like it's assigned to you.

Nice To Haves

• Experience with regulated verticals (pharma/HCP, financial services, B2B) and the targeting and compliance rigor they require.
• Hands-on work with incrementality, brand lift, or MMM-informed optimization.
• Familiarity with Canadian inventory, data, and measurement partners.
• The Trade Desk Edge Academy certifications (or willingness to complete them within the first 90 days).

Responsibilities

• Build and traffic programmatic campaigns across display, video, CTV, audio, native, and other channels - primarily in The Trade Desk, with additional DSPs as needed.
• Translate media plans into clean, well-structured campaign architectures: line items, audiences, frequency, dayparting, geo, and creative assignments.
• QA every campaign before launch - pixels and tracking firing, creative specs correct, deal IDs active, audiences attached, budgets and flight dates accurate.
• Implement and maintain Coegi's standards for brand safety, inventory quality, MFA exclusion, and viewability across every campaign you touch.
• Document setup decisions and naming conventions so anyone on the team can pick up the campaign and understand what's happening.
• Own daily pacing across your book - catching delivery issues early and acting on them, not just reporting them on Friday.
• Optimize toward client KPIs (CPA, ROAS, VCR, CPV, CTR, viewability, brand metrics) using bid factors, audience tuning, supply path changes, creative rotation, and dayparting.
• Run structured tests - audience, creative, deal, channel, bidding strategy - and document what worked, what didn't, and what to try next.
• Surface optimization stories and pacing risks proactively to strategy and client teams so there are no surprises in the weekly call.
• Operate as a confident, hands-on Trade Desk user - Audiences, contextual, forecasting, performance reports, and the new features as they roll out
• Maintain working fluency in additional DSPs across Coegi's tiered partner framework (e.g., DV360, PulsePoint, Nexxen, StackAdapt etc..)
• Stay current on Trade Desk product updates, beta features, and OpenPath / supply-side changes - and translate them into practical improvements for your campaigns.
• Partner with the Programmatic Partnerships & Inventory team on PMP activation, deal troubleshooting, and supply path decisions.
• Work closely with strategy and client engagement on briefs, plans, and in-flight recommendations - bringing an executional point of view to the planning stage, not just the activation stage.
• Partner with RADaR Analytics on measurement design, conversion setup, and post-campaign analysis to ensure programmatic activity ties to real client outcomes.
• Contribute to internal documentation, playbooks, and training so the team gets better as a whole, not just one campaign at a time.

Benefits

• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed