Freelance Manager, Programmatic

Dept•Los Angeles, CA

2d•$65,000 - $80,000•Remote

About The Position

Our Programmatic Managers are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives. You will be part of a cross-functional team including Paid Search, Paid Social, Ad Operations, and Data Strategy, ensuring client needs are anticipated and met. From negotiating direct deals to building stellar full-funnel media plans, you move with precision to drive growth for our most ambitious brands.

Requirements

2-4 years of hands-on experience in programmatic media buying, specifically within Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP.
Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
Proven ability to manage high volume, full-funnel campaigns, moving from broad awareness to performance-based conversion.
Proven ability to manage high-touch accounts while prioritizing effectively and maintaining composure and positivity under pressure.
Proficiency in Excel and data visualization tools; you can find the "story" within the spreadsheet.
Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
Exceptional communication skills—you can explain the complexities of programmatic to clients in a clear and compelling way.
A "better together" spirit and a relentless curiosity to test new platforms and inventory sources.
Candidates must be located in either the Mountain or Pacific time zones.

Responsibilities

Maintain 100% focus on one of DEPT®s largest, most dynamic clients.
Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
Translate complex programmatic data into actionable insights for client presentations, moving beyond the "what" to the "why."
Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained.
Provide guidance and tactical support to Associate-level team members, helping to foster the next generation of programmatic experts.