Program Marketing Manager

Mission Graduates•San Francisco, CA

7h•$90,000 - $100,000

About The Position

Mission Graduates is building a program marketing function to drive enrollment and support sustainable growth for our summer and after-school programs. We are seeking a strategic, hands-on marketer who can combine grassroots outreach with digital marketing to reach Mission District families and convert awareness into enrollment. Enrollment goals are established collaboratively based on program capacity, historical trends, and available data. This role works closely with the Director of Marketing & Communications to design and execute marketing strategies that advance achievement of those goals while coordinating with Operations on capacity planning and enrollment systems. You will develop enrollment strategies, create compelling family communications, build community relationships, and establish systems that enable measurable, scalable enrollment growth. Youâll collaborate closely with Program teams, Operations, and the Director of Marketing & Communications to ensure consistent brand messaging across all channels. This is Mission Graduates' first dedicated program marketing role, offering the opportunity to build enrollment marketing systems and processes from the ground up.

Requirements

3â5 years of marketing experience in enrollment, recruitment, community outreach, or growth marketing
Experience driving measurable participation or enrollment outcomes
Strong copywriting skills for diverse audiences
Design proficiency (Canva, Adobe Creative Suite, or similar tools)
Bilingual (English/Spanish) â fluent in written and verbal communication
Understanding of digital marketing and paid advertising fundamentals
Community engagement skills and comfort representing the organization at events
Data-driven mindset with experience tracking and optimizing campaign performance
Strong project management skills

Nice To Haves

Nonprofit or education sector experience
Experience with CRM platforms (Salesforce) and email marketing tools (Mailchimp)
Familiarity with the Mission District community and SFUSD
Experience working with first-generation, immigrant, or multilingual families

Responsibilities

Develop and execute annual and seasonal enrollment campaigns aligned with program capacity and enrollment targets
Plan and implement multi-channel outreach strategies combining grassroots engagement and digital marketing
Build awareness through school partnerships, community events, and targeted flyer distribution
Collaborate with the Director of Marketing & Communications and Program leadership to identify optimal timing and recruitment channels, coordinating with Operations on capacity and logistics.
Collaborate with the Director of Marketing & Communications on email campaigns, landing pages, and enrollment funnels
Strengthen inquiry-to-enrollment conversion through clear calls to action and optimized communications
When budget allows, support paid advertising campaigns (Facebook, Instagram, Google) and establish cost-per-acquisition benchmarks
Monitor enrollment progress and adjust tactics as needed to meet targets
Partner with Program Impact staff to translate student outcomes and program impact into clear, family-centered value propositions
Write bilingual (English/Spanish) copy for flyers, program descriptions, enrollment materials, and family communications
Ensure messaging is culturally responsive and accessible to multilingual families
Design marketing materials (print and digital) using Canva or Adobe Creative Suite
Collaborate with the Director of Marketing & Communications on broader organizational communications initiatives (social media, email newsletters, testimonials, visual content) as they relate to program enrollment and family engagement.
Support school-facing materials, including program overview decks and partnership collateral
Work with program sites to gather testimonials and success stories to strengthen enrollment and renewal efforts
Establish enrollment tracking systems in collaboration with Operations to measure marketing effectiveness and conversion rates
Create campaign calendars aligned with organizational communications timelines and enrollment windows
Develop templates and toolkits for recurring enrollment cycles (summer enrollment, back-to-school outreach)
Report regularly on enrollment metrics and provide data-informed recommendations
Develop scalable processes that allow the function to grow over time
Participate in enrollment planning meetings to ensure marketing strategy aligns with program capacity and site needs
Work closely with the Director of Marketing & Communications on campaign strategy development and execution, ensuring program marketing aligns with overall brand strategy and organizational communications priorities.
Work with Program Directors to understand enrollment needs, site-specific challenges, and program benefits
Coordinate with Operations on enrollment systems and capacity planning
Collaborate with the Program Impact team to access data and strengthen messaging
Participate in cross-functional meetings to align on organizational priorities