Marketing Program Manager

Pansophic Learning•Tysons, VA

About The Position

Early Learning Academies is looking for a Marketing Program Manager to support our amazing network of early childhood education centers! The Marketing Program Manager will partner with the Chief Marketing Officer, Shared Services, Central, Regional, and Center Operations to help generate awareness, inquiry, conversion, and parent retention at our fast-growing network of childcare centers in WA, CO, MI, NJ, PA, OH, NC, FL, and VA. The Marketing Program Manager will be responsible for the project management and implementation of the following: Annual Marketing Campaigns: Collaborate with the CMO, Marketing Manager, and the shared service team to plan, execute and optimize integrated, multi-channel annual marketing campaigns, including local advertising, community outreach, email, organic and paid social, web and landing pages, and blogs. Analyze and optimize campaign performance by utilizing quantitative and qualitative feedback from the field. New Center Acquisitions: Lead the marketing efforts for new acquisitions, including; website development, logo and style guide creation, and new Center Director onboarding. Work with the Marketing Team to create collateral and develop the social media strategy for new centers. Enrollment Center Deployment and Support: Work closely with the Marketing, IT, and the Enrollment Center teams to develop scalable support models that increase tours and lead conversation. Support centers use of a CRM to enhance enrollment conversion. Lead bi-weekly Marketing, Operations, and Enrollment Center call. Training and Support: Execute robust training programs that enable Regional Managers and Center Directors to meet their enrollment targets through lead generation, conversion, and retention campaigns. Support Center Directors with their monthly local marketing plans, including bi-weekly planning sessions with priority centers. Utilize tools such as Google Analytics, Google Business Insights, and online reviews to help centers better understand their local markets. Monitor online reviews and partner with the Field Operations Teams to craft timely, relevant responses to increase brand reputation. Inform areas of opportunity by utilizing mystery shops (internal and external) and annual parent survey data.

Requirements

4+ years previous experience in a Marketing Manager, Customer Success, Marketing Specialist, or similar role.
A degree in Marketing, Communications, Education, or a similar field.
Ability to travel and conduct center visits throughout the year.

Nice To Haves

previous experience working in a marketing role in the early childhood education field
a strong understanding of customer experience and lead lifecycles
experience launching enrollment/call center models, including developing workflows and KPIs
working knowledge of Adobe, WordPress, Canva, and Sprout Social
experience working with external vendors
a passion for early childhood education
strong project management skills, and the ability to juggle multiple competing priorities
excellent verbal and written communication skills
a can-do attitude and willingness pivot quickly if priorities change

Responsibilities

Collaborate with the CMO, Marketing Manager, and the shared service team to plan, execute and optimize integrated, multi-channel annual marketing campaigns, including local advertising, community outreach, email, organic and paid social, web and landing pages, and blogs.
Analyze and optimize campaign performance by utilizing quantitative and qualitative feedback from the field.
Lead the marketing efforts for new acquisitions, including; website development, logo and style guide creation, and new Center Director onboarding.
Work with the Marketing Team to create collateral and develop the social media strategy for new centers.
Work closely with the Marketing, IT, and the Enrollment Center teams to develop scalable support models that increase tours and lead conversation.
Support centers use of a CRM to enhance enrollment conversion.
Lead bi-weekly Marketing, Operations, and Enrollment Center call.
Execute robust training programs that enable Regional Managers and Center Directors to meet their enrollment targets through lead generation, conversion, and retention campaigns.
Support Center Directors with their monthly local marketing plans, including bi-weekly planning sessions with priority centers.
Utilize tools such as Google Analytics, Google Business Insights, and online reviews to help centers better understand their local markets.
Monitor online reviews and partner with the Field Operations Teams to craft timely, relevant responses to increase brand reputation.
Inform areas of opportunity by utilizing mystery shops (internal and external) and annual parent survey data.