MARKETING PROGRAM MANAGER

Carter Machinery

1d

About The Position

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Marketing Program Manager in Richmond, Virginia. The Marketing Program Manager is the advocate for fresh, relevant and effective marketing for their program/business unit, constantly championing to improve results with each campaign. Responsible for activating the execution of assigned business unit annual marketing plans including collaboration with the Content Marketing Manager/Project Manager and external resources, gathering content, overseeing production of tactics (digital and traditional), providing MROI (Marketing Return on Investment) requirements for data team and recommending plan modifications based on performance, and communicating results to business unit leadership and sales teams. Seeking candidates with a minimum of three years’ experience in a professional marketing environment or related field; College degree, preferred.

Requirements

• Thorough understanding of foundational marketing processes and campaign development.
• Must be able to manage multiple business priorities and take a proactive approach to ensure on time delivery.
• Must be a good listener with excellent written and verbal communication skills.
• Self-motivated, organized and detail-oriented. Must be able to work independently and possess ability to navigate multiple/changing priorities.
• Strong leadership skills and a commitment to teamwork.
• Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships.
• Strong PC skills and the ability to self-develop and adapt to changing technology.
• Periodic travel throughout Carter’s service territory, including overnight stays.
• Promote a positive customer and employee experience at all times.
• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Nice To Haves

• College degree

Responsibilities

• Activating the execution of assigned business unit annual marketing plans
• Collaboration with the Content Marketing Manager/Project Manager and external resources
• Gathering content
• Overseeing production of tactics (digital and traditional)
• Providing MROI (Marketing Return on Investment) requirements for data team and recommending plan modifications based on performance
• Communicating results to business unit leadership and sales teams

Benefits

• Health, dental and vision insurance.
• Paid time off.
• 401(k), $0.75 to $1.25 match up to 6%.
• Life and disability insurance.
• In-house training instructors/programs.
• Tuition reimbursement.
• Employee referral bonus program.
• Discounts: cellular phone service, computers, tooling, cars and trucks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level