Program Manager (Digital Marketing)

Highwire•New York, NY

5h•$90,000 - $125,000•Hybrid

About The Position

The Program Manager is responsible for overseeing client relationships and driving the strategic direction of multi-channel digital marketing programs. This role acts as a client-facing contact, ensuring alignment between business goals and campaign execution. The Program Manager provides leadership across multiple projects, collaborates with stakeholders on campaign development, and ensures the delivery of measurable marketing outcomes.

Requirements

Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
7+ years of experience in project or account management, with a focus on digital marketing.
Proven ability to manage client relationships and deliver strategic marketing programs.
Strong business acumen, with experience in campaign planning, execution, and optimization.
Ability to understand big-picture outcomes and goals while maintaining high-quality attention to detail.
Ability to cultivate, manage and grow client relationships.
Proficiency with digital marketing tools and platforms.
Proven ability to manage multiple high-priority projects and accounts simultaneously.
Ability to prioritize tasks and manage workflows across multiple time-zones.
Excellent communication, presentation, and negotiation skills.

Responsibilities

Serve as a primary point of contact for clients, managing expectations, relationships, and communications.
Partner with clients and internal teams to define program objectives, campaign strategies, and success metrics for digital marketing projects, including websites, email campaigns, content creation, and social media.
Approve project timelines and resources, considering dependencies and team capacity.
Build thoughtful and comprehensive user journeys, considering potential campaign expansion with supporting marketing assets.
Translate client goals into actionable project plans and oversee delivery across multiple campaigns.
Collaborate with creative, digital, and analytics teams to ensure high-quality, results-driven execution.
Monitor program performance, analyze outcomes, and present insights and recommendations to clients.
Manage budgets and resources across multiple projects and campaigns.
Identify opportunities to grow client accounts through new initiatives or expanded services.
Assist with scoping and planning new business initiatives.
Serve as an escalation point and quickly identify and determine solutions for project issues or delays.
Mentor project managers and coordinators supporting program execution.

Benefits

Competitive salary with merit-based opportunities for growth
Flexible hybrid work model tailored to your schedule and lifestyle
Generous vacation policy, including extended summer and winter breaks
Early log-off on Fridays through our Empower Hours program
401(k) plan with employer matching
Comprehensive medical, dental, and vision coverage, plus FSA options
Paid parental leave benefits
Commuter benefits
Annual Growth Mindset Stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
Donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment
A supportive, inclusive, and collaborative workplace where you can grow and do your best work