Program Manager, Website & Marketing Services
About The Position
To expand our value to campground owners beyond software, Campspot is launching a new internal agency division dedicated to providing high-performance digital marketing services and website solutions to our customers. With a pilot program underway, we are seeking an entrepreneurial Program Manager to build, operationalize, and scale this program from the ground up. This is not a traditional Program Management role. You will act as the "General Manager" of this new business unit. You will be responsible for defining the Go-To-Market strategy, building the operational infrastructure, managing the P&L, and serving as the primary liaison between technical teams, marketing specialists, and our customers.
Requirements
- Experience: 5+ years of experience in a Digital Marketing Agency, Product Management, or Technical Program Management role.
- Ad Platform Mastery: Proven, hands-on experience managing and optimizing complex campaigns across Google Ads (Search, Display, Performance Max) and Meta/Facebook Ads Manager. You should know these platforms inside and out.
- Email Marketing Proficiency: Extensive experience working with a variety of Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, HubSpot, ActiveCampaign). You understand segmentation, automation flows, and deliverability best practices.
- Web Proficiency: Strong technical understanding of how websites are built and hosted (CMS experience, basic HTML/CSS knowledge, and understanding of core web vitals).
- Data Storytelling: Proven ability to create reporting structures that simplify complex data into a narrative that demonstrates value to non-technical clients.
Responsibilities
- Build the Business (Strategy & Operations)
- Manage Website Services (Technical Liaison)
- Lead Marketing Services (Agency Leadership)
Benefits
- Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
- 401(k) plan with employer match
- Flexible and casual work environment with flexible time off
- Employee camping credit to encourage getting outdoors and experiencing our product!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
