Manager, Digital Marketing and Website Management

Electra Aero • Manassas, VA

2d • Onsite

About The Position

At Electra, we're pioneering sustainable aviation by developing hybrid-electric Ultra Short Takeoff and Landing aircraft designed to transform regional air mobility, by making air travel more efficient, quieter, and environmentally friendly. Able to operate from soccer field-sized spaces, our Ultra Short unlocks a new era of aviation through what we call Direct Aviation - the next level of connectivity bringing air travel closer to where we live, work, and play. Headquartered in Northern Virginia, with additional locations in Switzerland, we're building a diverse team of global professionals passionate about redefining the future of aviation.
Manager, Digital Marketing & Website Management
Position Overview
This role is ideal for a polished communicator with strong technical aptitude, high attention to detail, and an ability to operate autonomously in a fast-paced, entrepreneurial environment. The individual will understand broader company priorities but maintain a unique focus on the digital channels that communicate Electra's mission, technology, and values to customers, partners, and the public.
Success in this role requires strategic thinking, hands-on execution, excellent judgment, and an ability to translate complex technical content into accessible, compelling digital experiences across Electra's website and other digital touchpoints.

Requirements

• Bachelor's degree in Journalism, Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing and event management, preferably in aerospace, transportation, or tech sectors.
• Demonstrated success managing brand social media channels and developing creative content.
• Experience working with graphic designers, writers, and media producers to create engaging campaigns.
• Strong written and verbal communication skills with an eye for detail and design.
• Ability to think strategically and execute tactically, often under tight deadlines.
• Basic proficiency in marketing tools (e.g., CRM tools like Hubspot, Website design tools Webflow, social media scheduling tools, Mailchimp or similar)
• Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Creative Suite)
• Proven ability to translate content into digestible, high-performing social media posts
• Comfortable working independently and collaboratively in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities.
• Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling.
• Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content.
• Analyze, interpret and create strategic recommendations from channel performance data for company leadership.
• Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation.
• Oversee site architecture, page creation, content updates, and ongoing design and UX improvements.
• Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution.
• Coordinate with internal teams and external partners to support new site features and functionality.
• Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content.
• Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard.
• Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior.
• Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience.
• Provide visibility into digital performance to leadership and cross-functional teams.
• Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights.
• Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities.
• Lead the development and ongoing refinement of Electra's customer journey strategy, ensuring digital touchpoints effectively support awareness, education, engagement, and conversion.

Benefits

• Electra offers employees a comprehensive benefits package including medical, dental, vision, STD, LTD, and life insurance, generous PTO and sick leave, company holidays, paid winter break, and a 401(k) plan with immediate vesting.
• Life at Electra includes a variety of perks, such as free catered lunches, amazing coffee, snacks, drinks, fruit, free parking, and opportunities for much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager