Program Manager, Strategic Youth Engagement and Communications.

Boston Public Health Commission • Roxbury, MA

12h

About The Position

This role serves as a key liaison between the Youth Leadership team and the Marketing team, ensuring that youth insights and community trends inform marketing strategies. The Program Manager will lead the development of social media and marketing campaigns that amplify youth voices, oversee the production and promotion of the Real Love Real Talk podcast, and design systems to translate community feedback into refined digital messaging. The position also involves building partnerships with local organizations to increase the visibility of the Start Strong Initiative, ensuring all efforts align with a Positive Youth Development (PYD) and trauma-informed framework. Additionally, the role includes supervising staff and interns, preparing reports for the Director, designing media literacy resources, and providing administrative support for program grants and senior leadership meetings.

Requirements

• Bachelor’s or Master’s degree in Public Health, Communications, Marketing, or a related field; OR 2–3 years of experience in marketing.
• Minimum 2–3 years of experience managing marketing campaigns or digital communications within a public health or non-profit setting.
• Proven track record of working with urban youth populations, specifically within the Boston area, and a deep understanding of the impact of structural racism on health equity.
• Strong technical proficiency in digital tools (Wix/WordPress, social media analytics) and creative production (podcasting, video shorts, or graphic design).
• Demonstrated ability to translate complex programmatic data into compelling "impact stories" for public consumption.
• Exceptional interpersonal skills with the ability to build meaningful partnerships across different sectors (e.g., schools, healthcare, and community-based organizations).
• Ability to balance independent project management with highly collaborative team-based work.

Nice To Haves

• Positive Youth Development experience strongly preferred.

Responsibilities

• Serve as the primary liaison between the Youth Leadership team and the Marketing team to ensure that peer-led insights and community trends inform all digital and local marketing strategies.
• Lead the development of social media and marketing campaigns that authentically amplify youth voices from the After-School Peer Leadership and Summer Enrichment programs.
• Oversee the production and strategic promotion of the Real Love Real Talk podcast, ensuring content is co-created with youth and reaches target demographics across Boston.
• Design and implement "feedback-to-impact" systems, using data from community engagement projects and workshops to refine Start Strong’s digital footprint and messaging.
• Build and maintain partnerships with local schools and community organizations, focusing on how these collaborations can increase the visibility and measurable impact of the Start Strong Initiative.
• Ensure all marketing materials and community outreach efforts strictly adhere to a Positive Youth Development (PYD) approach and a trauma-informed framework.
• Provide direct supervision to coordinators, interns, and peer leaders specifically assigned to creative, media literacy, and digital outreach projects.
• Prepare high-level briefing materials for the Director that correlate youth participation rates with marketing engagement efficacy and campaign reach.
• Design innovative media literacy resources for providers and youth, specifically focusing on how digital landscapes impact healthy relationships and teen dating violence prevention.
• Support data collection for program grants to ensure compliance with BPHC standards and participate in Senior Leadership Team meetings as required.

Benefits

• City of Boston residency is required
• A Criminal Offenders Records Information request must be completed for this position.
• Certain immunizations will be recommended and/or required prior to commencement of employment duties.
• Any position that requires an advanced degree will be subject to education verification.
• Certain positions at the BPHC may be Grant Funded.
• The Boston Public Health Commission is an EEO Employer and all applicants meeting the minimum requirements are eligible to apply.
• Certain positions at the BPHC may require Child Protective Service Background verification.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree