Program Manager, Paid Influencer, Affiliate, and Brand Partnerships

Floor & Decor • Atlanta, GA

4d • Onsite

About The Position

The Program Manager, Paid Influencer, Affiliate, and Brand Partnerships is responsible for owning and scaling the paid influencer program, with social commerce and creator-led affiliate marketing at its core. Serving as the paid counterpart to the organic Social Media Manager, this position partners closely with organic social while owning a distinct mandate to turn creators into a measurable, full-funnel growth channel. This role is responsible for sourcing and negotiating partnerships, amplifying high-performing content through paid media, building commission-based affiliate programs, and establishing shoppable and social commerce experiences that drive company revenue.

Requirements

• 5-7 years minimum experience in influencer or creator marketing, social commerce, or affiliate marketing, with a demonstrated track record of building or scaling at least one of these into a measurable revenue channel.
• Demonstrated experience building and growing an influencer- or creator-led affiliate program, ideally one tied to measurable revenue or commerce outcomes.
• Strong platform fluency across TikTok, Instagram, YouTube, and Pinterest, including paid amplification and shoppable or social commerce formats.
• Hands-on experience with influencer or affiliate management platforms and the operational workflows that run them.
• Proven negotiation and partnership management skills, including creator agreements, rates, and usage rights.
• Experience directing or managing external agency partners or vendors.
• Analytical orientation with comfort owning performance metrics such as ROAS, CPA, and contribution to revenue.
• Excellent project management, communication, and stakeholder skills in a fast-paced, cross-functional environment.

Nice To Haves

• Retail, eCommerce, or DTC experience, especially programs serving both consumer and professional or trade audiences.
• Exposure to paid social or paid amplification formats (whitelisting, boosting, partnership ads).
• Home improvement, home, or hardlines category experience.
• Experience with social commerce platforms such as TikTok Shop and live shopping.
• Familiarity with in-culture and multicultural creator strategy, including Spanish-language audiences.

Responsibilities

• Scaling the Paid Influencer and Creator Program (primary focus): Owning strategy, roadmap, and execution for the paid influencer program across always-on and campaign moments, building it into a scalable, repeatable channel.
• Sourcing, vetting, negotiating, and managing creator partnerships across TikTok, Instagram, YouTube, Pinterest, and emerging platforms, spanning macro, mid-tier, micro, and PRO and trade creators.
• Building and running paid amplification of creator content, including whitelisting, partnership ads, and boosting, in coordination with the media agency.
• Maintaining a creator pipeline and tiering framework that balances reach, relevance, performance, and brand fit for both homeowner and PRO audiences.
• Building and Growing Creator-led Affiliate and Social Commerce: Standing up and scaling commission-based, creator-led affiliate programs, owning platform selection, structure, payouts, and optimization.
• Driving social commerce, including shoppable content, live shopping, and in-platform storefronts, to convert creator audiences into measurable revenue.
• Managing affiliate and influencer platforms (for example, Impact, CreatorIQ, Rakuten, LTK, Levanta, or similar) and the operational workflows that run them.
• Defining and reporting on performance against revenue, ROAS, CPA, and contribution targets, and reallocating spend toward what works.
• Owning Paid Social Partnership Content: Planning and managing paid social specifically tied to creator, influencer, and partnership content, working alongside the broader paid media plan rather than duplicating it.
• Partnering with the Organic Social Media Manager to align creator activity, content calendars, and audience strategy across paid and organic.
• Developing Content and Brand Partnerships: Identifying and negotiating content and co-branded partnerships that extend reach and credibility with target audiences.
• Partnering with Brand and Creative teams to ensure all creator, partnership, and social commerce content meets brand standards for look, feel, and messaging.
• Building briefs, usage rights, and content guidelines that protect the brand while giving creators room to perform.
• Managing the Agency and Operations: Serving as the day-to-day lead and primary accountability owner for the influencer, affiliate, content, and social teams at our media agency of record, including briefing, QA, pacing, and performance reviews.
• Owning contracts, scopes, deliverables, and creator agreements, partnering with Legal and Procurement as needed.
• Ensuring FTC disclosure compliance and brand-safe practices across all creator and partnership activity.
• Managing budgets across influencer, affiliate, and paid social partnership programs, with clear tracking and forecasting.
• Building Cross-functional Partnerships: Partnering with the Organic Social Media Manager to align creator strategy and content while maintaining distinct paid versus organic ownership.
• Collaborating with Brand and Creative to uphold look, feel, and messaging standards for all creator and partnership content.
• Working with Media and Analytics to integrate creator programs into the broader media plan and measurement framework.
• Partnering with Legal and Procurement on contracts, usage rights, and compliance.

Benefits

• Bonus opportunities & career advancement opportunities at every level
• 401k with company match
• Employee Stock Purchase Plan
• Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree