Program Manager (Owned Media)

Semrush

About The Position

Hi there! We are Semrush, a global Tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance! We’re hiring for Program Manager (Owned Media). Tasks in the role Lead all video production and execution for the Owned Media team, acting as the primary driver for a program essential to campaign execution and external engagement. Drive Backlinko growth activities, including the oversight of high-quality content production and the continuous improvement of free tools to meet growth targets. Direct webinars and live digital events, drawing on prior hands-on experience to ensure flawless execution and high audience retention. Own and execute core initiatives that require sustained, full-time capacity, ensuring business continuity across all owned channels. Coordinate with the Owned Media team to develop assets that align with Semrush’s brand essence and effectively communicate our value proposition. Monitor performance and delivery timelines, acting as a business-critical owner to prevent any degradation of external-facing content. Optimize workflows and processes to support the scaling of marketing initiatives and ensure a cohesive brand experience across platforms. Who we are looking for 5-8+ years of experience in program management or a senior content execution role, specifically within Owned Media, Video Production, or Digital Events. Strategic Growth Specialist: Proven track record of managing high-budget programs that directly contribute to Net New MRR. Technical Content Expert: Deep experience in video execution and managing content platforms like Backlinko, with a focus on both SEO value and tool optimization. Event Orchestrator: Hands-on experience producing webinars and live digital events that captivate professional audiences. Operational Leader: Ability to manage full-time delivery schedules and maintain business-critical continuity in a fast-paced environment. Problem Solver: A leader who can identify delivery risks and implement systems to ensure quality and speed-to-market. Excellent communication skills in English, with the ability to orchestrate efforts across diverse teams and stakeholders. We will try to create all the right conditions for you to work and rest comfortably Unlimited PTO Low cost medical, dental, and vision plans Life insurance Accidental death and dismemberment (AD&D) insurance Dependent Care Savings Accounts and Flexible Spending Accounts Health Saving Account Short-term and long-term Disability Employee Assistance Program Employee Resource Groups 401(k) plan Paid parental leave Relief Fund Travel coverage Corporate events Teambuilding Snacks, drinks at the office A little more about our company Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 17 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing. Our Diversity, Equity, and Inclusion commitments Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. Our new colleague, we are waiting for you! Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.

Requirements

5-8+ years of experience in program management or a senior content execution role, specifically within Owned Media, Video Production, or Digital Events.
Strategic Growth Specialist: Proven track record of managing high-budget programs that directly contribute to Net New MRR.
Technical Content Expert: Deep experience in video execution and managing content platforms like Backlinko, with a focus on both SEO value and tool optimization.
Event Orchestrator: Hands-on experience producing webinars and live digital events that captivate professional audiences.
Operational Leader: Ability to manage full-time delivery schedules and maintain business-critical continuity in a fast-paced environment.
Problem Solver: A leader who can identify delivery risks and implement systems to ensure quality and speed-to-market.
Excellent communication skills in English, with the ability to orchestrate efforts across diverse teams and stakeholders.

Responsibilities

Lead all video production and execution for the Owned Media team, acting as the primary driver for a program essential to campaign execution and external engagement.
Drive Backlinko growth activities, including the oversight of high-quality content production and the continuous improvement of free tools to meet growth targets.
Direct webinars and live digital events, drawing on prior hands-on experience to ensure flawless execution and high audience retention.
Own and execute core initiatives that require sustained, full-time capacity, ensuring business continuity across all owned channels.
Coordinate with the Owned Media team to develop assets that align with Semrush’s brand essence and effectively communicate our value proposition.
Monitor performance and delivery timelines, acting as a business-critical owner to prevent any degradation of external-facing content.
Optimize workflows and processes to support the scaling of marketing initiatives and ensure a cohesive brand experience across platforms.