Owned Media Marketing Analytics Manager

IHG•Atlanta, GA

6h•$85,000 - $105,000•Hybrid

About The Position

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.

Requirements

5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position
Demonstrated computing and database reporting skills.
Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).
Demonstrated knowledge of Microsoft Excel functionality.
Demonstrated experience in a decision-support and data warehousing environment.
Demonstrated project management experience in organizing, planning and executing large-scale projects

Responsibilities

Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects
Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area‘s objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.