Paid Media Program Manager

Marvel Marketers

About The Position

The Brand Partnerships Media Program Manager is responsible for ensuring operational alignment between brand partnerships and media execution. This role manages the day-to-day program management, documentation, and process tracking that enable seamless coordination across earned, owned, and paid channels. You will play a key role in supporting media-related partnership activities—maintaining program governance, driving workflow efficiency, and ensuring partnership content and amplification plans are executed effectively across internal and external teams. This position requires strong organizational skills, attention to detail, and the ability to collaborate across Brand, Communications, Media, and Business Services functions in a large, matrixed environment.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
3–6 years of experience in program or project management, ideally supporting media, marketing operations, or brand partnerships within a large organization.
Strong understanding of media operations, paid/earned/owned frameworks, and campaign amplification processes.
Experience managing financial processes such as POs, invoices, and budget tracking.
Exceptional attention to detail, with proven ability to manage multiple concurrent workstreams.
Proficiency with project management and documentation tools (e.g., Asana, Smartsheet, Excel).
Strong communication and collaboration skills, with experience working across creative, media, and business teams.

Nice To Haves

Experience working in or supporting media, paid social, or brand amplification programs.
Familiarity with social boosting workflows and cross-functional media coordination.
Comfort navigating enterprise processes for procurement, compliance, and financial reconciliation.
Ability to adapt to shifting priorities and proactively identify operational improvements.

Responsibilities

Provide program management support for brand partnership media initiatives, ensuring alignment across brand, media, and social workstreams.
Help manage the amplification calendar, working with Brand Partnership leads, the Social team, and the Storytelling team to track all earned and owned content incorporated into go-to-market (GTM) plans.
Coordinate across teams to ensure all partnership-related media deliverables align with overarching campaign strategy and timelines.
Partner with media and marketing stakeholders to ensure cross-channel consistency and proper documentation for paid, owned, and earned activations.
Maintain accurate documentation for MRFID (Media Request Form ID) processes and manage long-tail exception tracking as needed.
Collaborate with Business Services to support purchase order (PO) creation, invoice tracking, and financial reporting for partnership-related media initiatives.
Ensure all operational activities comply with internal financial and procurement policies.
Support operational execution for the earned and owned components of brand partnership campaigns.
Translate GTM strategies into actionable plans by managing schedules, deliverables, and dependencies across multiple teams.
Lead oversight of reactive social boosting opportunities, collaborating with the Social team, media partners, and campaign leads to evaluate, approve, and execute paid amplification in real time.
Support the organic-to-paid workflow, including translating organic social posts into media team templates (e.g., MFG templates) for paid social boosting.
Work closely with Brand Partnership leads, the Media and Storytelling teams, and other stakeholders to ensure alignment on campaign deliverables, timing, and amplification opportunities.
Provide regular updates, documentation, and reporting to support leadership visibility into media partnership execution.
Drive coordination across functional teams to ensure timely handoffs, accurate data, and streamlined campaign workflows.