Program Manager – Market Accelerate Program (MAP)

Stellantis•Auburn Hills, MI

12d

About The Position

The Program Manager – Market Accelerate Program (MAP) is responsible for overseeing the daily operations, accruals, reporting, communication and performance analytics of the Market Accelerate Program (MAP). This role ensures program compliance, accurate accruals, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field.
Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration.
Strong analytical skills with ability to interpret complex data and communicate insights.
Exceptional communication and stakeholder‑management abilities.
Proficiency in Excel, Power BI, dashboards, and/or analytics tools.
Highly organized, detail‑oriented, and able to manage multiple priorities.

Nice To Haves

Experience with co‑op programs, performance reporting, or dealer-facing programs is highly preferred.
Data-driven, strategic thinker
Strong project management and prioritization skills
Collaborative approach with cross‑functional teams
Ability to simplify complex information for dealer and executive audiences
Proactive problem solver with continuous improvement mindset

Responsibilities

Administer all aspects of the Market Accelerate Program (MAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.
Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.
Maintain accurate program accruals, records, guidelines, and standard operating procedures.
Develop, manage, and maintain reporting and performance summaries for leadership, internal stakeholders, and Business Centers.
Track spend utilization, program adoption, and performance KPIs.
Deliver monthly, quarterly, and ad‑hoc reporting with insights that support strategic decision‑making.
Analyze program participation, spending trends, media performance, and market demand.
Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.
Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.
Provide data‑driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.
Support rollout of new program features, updates, and policy changes across departments.
Collaborate with cross‑functional teams to ensure continuous improvement and alignment with broader retail and brand strategies.